Traditional and emerging markets are providing robust and lucrative opportunities for printers and binderies.
Andy Fetherman, Director of Digital Solutions, receives “Best Sponsor Presentation” accolade
Held April 9-11 in Ponte Vedra Beach, Florida, the inaugural invitation-only Inkjet Summit attracted approximately 65 pre-qualified upper level managers and executives from print providers and corporate enterprises who were interested in understanding their options and making investment decisions regarding inkjet printing technology.
With industry forecasts predicting that total annual inkjet impressions will account for close to one-third of all digital printing volume worldwide by the year 2016, the Summit was particularly timely and highly engaging. “Our goal was to bring together suppliers and qualified attendees who are investigating and intend to purchase inkjet solutions, into an environment facilitated by experts,” commented organizer Philip McKay, President of nGage Events. “The attendees learned from experts, suppliers and most importantly their peers on how to approach inkjet and how to be successful.”
Muller Martini played a key role in the event, meeting one-on-one with book manufacturing professionals to discuss inkjet’s opportunities and roadblocks. Managing workflow was of critical concern since inkjet is a much faster process than traditional offset. However, SigmaLine, Muller’s scalable digital book manufacturing solution, eliminates the challenges of a digital workflow by simply taking in a PDF file and automatically processing the job impositioning and production planning through to the finished book.
Muller’s innovations in machine scalability resonated with participants who voted “Best Sponsor Presentation” to Andy Fetherman, Director of Digital Solutions. “Our message is a simple, but powerful one,” he remarked. “Don’t buy exactly what you need for today because digital print technology is migrating annually to better quality, wider widths and faster machines. So you need to consider what’s ahead three or four generations down the road, and invest in scalable technology and systems. That way you protect your investment and still have growth potential moving forward.”
Carrington Herbert, Vice President of Sales, also represented Muller Martini at the Summit. “This was a very impressive gathering,” he said, “which allowed us access to new customers within a highly focused venue. We look forward to continuing our sponsorship of this event, and building mutually beneficial relationships that will make our industry even stronger. I think all participants—from the printing executives to the suppliers—would agree with that.”