Category: Press Release

“Print products and our senses” series: The eyes plays a part”

“A feast for the eyes”, as a saying goes. What we know from the first sight of a dish also applies to print products. The first visual impression has an enormous impact on our perception and our motivation to take a closer look at a product. There are a number…

“A feast for the eyes”, as a saying goes. What we know from the first sight of a dish also applies to print products. The first visual impression has an enormous impact on our perception and our motivation to take a closer look at a product. There are a number…