Author: Muller Martini

People Who Sit in Front of a Screen All Day Want to Leaf Through Paper in the Evening

During the pandemic, advertising sales fell sharply worldwide. But figures from Switzerland prove it: advertising on paper – especially direct marketing – was not hit that hard by the decline. On the contrary: printed advertising even celebrated a small renaissance. Reasons for this include screen fatigue among advertisers and the…

by Muller Martini • • 0 Comments

Magical Moments

Pop-up books have been impressing their readers with plastic, three-dimensional images for generations. Paper engineers like Maike Biederstädt dedicate themselves to the intricate art of paper construction, which requires both artistic skills and spatial-mathematical understanding. For a long time, pop-up, fold-out and pull-out picture books have inspired children in…

by Muller Martini • • 0 Comments

There’s Life in the Old Dog Yet Again – Including Books

250 percent more books sold in the first three months of the current year, and as much as 830 percent growth in the Hobby + Home book segment. The sales figures of Swiss online retailer Galaxus prove that books gained in popularity during the Corona pandemic – as you can…

by Muller Martini • • 0 Comments

China Print 2021: The Show Must Go On!

Muller Martini will be present with a stand at China Print 2021, which will be held in Beijing from June 23 to 27 and is the first major exhibition for the graphic arts industry with visitors since the outbreak of the corona pandemic. The Muller Martini team is looking forward to…

by Muller Martini • • 0 Comments

Four-part Blog Series: in Four Steps to the Smart Factory – Example 1: a Fully Networked Volume Production

In his blog of April 13, 2021, backed up with a detailed whitepaper, my colleague Markus Bracher, Head of Solutions Engineering at Muller Martini, showed you how to turn your analog print shop into a digital one. With a four-part blog series, I would like to introduce you to four Muller…

by Muller Martini • • 0 Comments

TikTok – a Digital Book Club

Under the hashtag #BookTok, young people post book recommendations on TikTok. In doing so, they breathe new life into even long-forgotten books – and in the best case, even ensure a new edition. I must confess that I completely underestimated the importance of social media. LinkedIn is now firmly…

by Muller Martini • • 0 Comments

Paper with a New Recipe

Cotton or wool, grass or hemp as ecological components: Numerous innovative paper products characterize today’s product ranges. Paper mills are frequently launching new, original products, taking the train directly in the direction of environmental protection, conservation and resource conservation. International competition for original ideas for ecologically sustainable specialty papers based…

by Muller Martini • • 0 Comments

Each Child Has its Own Personal Book

Customized children’s books are nothing new. The first books, in which children slip into the role of the hero and thus become part of the story, were published about 20 years ago. Customized children’s books are still very popular, and publishers are reporting a positive performance across the board. A…

by Muller Martini • • 0 Comments

Drupa Has Not Outlived Its Usefulness, But it Must Reinvent Itself

The four-day virtual.drupa 2021 is history. “I think it’s good that this experiment has been dared. Because it is important that our industry marks its presence and is not forgotten,” says Adrian Mayr. In the following blog, the Head of Product Management & Corporate Marketing at Muller Martini reveals his thoughts…

by Muller Martini • • 1 Comment

The virtual.drupa 2021 as a Digital Take-Away

Rolf Steiner (54) has worked in the graphic arts industry for 29 years and has been managing director of Vogt-Schild Druck AG in Derendingen, Switzerland, for two decades. He writes in the following blog why he misses drupa in Düsseldorf so much as a beacon in the printing industry and why…

by Muller Martini • • 0 Comments

Page 8 of 11

« 1 … 6 7 8 9 10 11 »