The announcement by the German retailer OBI in mid-July that it would do away with advertising brochures altogether in the future triggered a medium-sized earthquake in the advertising industry, but also in the print industry. Two weeks later, REWE Group, Germany’s largest food retailer, announced that it would be doing…
The Advertising Brochure Remains a Key Tool in the Marketing Mix
The announcement by the German retailer OBI in mid-July that it would do away with advertising brochures altogether in the future triggered a medium-sized earthquake in the advertising industry, but also in the print industry. Two weeks later, REWE Group, Germany’s largest food retailer, announced that it would be doing…