Month: January 2023

Printed Advertising Brochure Convinces

Today, neither digital variants nor retailers’ customer apps can match the reach of print advertising brochures.   Some companies in the retail industry have caused turbulence regarding their print media decisions for dialog marketing in 2022. Accordingly, home improvement retailer OBI and grocery store REWE announced plans to do away…

Today, neither digital variants nor retailers’ customer apps can match the reach of print advertising brochures.   Some companies in the retail industry have caused turbulence regarding their print media decisions for dialog marketing in 2022. Accordingly, home improvement retailer OBI and grocery store REWE announced plans to do away…

Out of the Office – into the Machine Park!

Muller Martini offers numerous professions at its headquarters in Zofingen. Among them are some (I’m thinking of our finance and HR specialists, for example) who have little or no connection with the machines we build. For them, we have recently added special training courses to our program – with the…

Muller Martini offers numerous professions at its headquarters in Zofingen. Among them are some (I’m thinking of our finance and HR specialists, for example) who have little or no connection with the machines we build. For them, we have recently added special training courses to our program – with the…

The Turning Point in the Endless Loop

The Society for the German Language chose “Zeitenwende” (“turn of an era”) as its word of the year in 2022. If you’re in the print and media industry, you tend to get the feeling that the turn of the times was heralded at the latest with the spread of the…

The Society for the German Language chose “Zeitenwende” (“turn of an era”) as its word of the year in 2022. If you’re in the print and media industry, you tend to get the feeling that the turn of the times was heralded at the latest with the spread of the…