Author: Muller Martini

Printed Advertising Brochure Convinces

Today, neither digital variants nor retailers’ customer apps can match the reach of print advertising brochures.   Some companies in the retail industry have caused turbulence regarding their print media decisions for dialog marketing in 2022. Accordingly, home improvement retailer OBI and grocery store REWE announced plans to do away…

Today, neither digital variants nor retailers’ customer apps can match the reach of print advertising brochures.   Some companies in the retail industry have caused turbulence regarding their print media decisions for dialog marketing in 2022. Accordingly, home improvement retailer OBI and grocery store REWE announced plans to do away…

Out of the Office – into the Machine Park!

Muller Martini offers numerous professions at its headquarters in Zofingen. Among them are some (I’m thinking of our finance and HR specialists, for example) who have little or no connection with the machines we build. For them, we have recently added special training courses to our program – with the…

Muller Martini offers numerous professions at its headquarters in Zofingen. Among them are some (I’m thinking of our finance and HR specialists, for example) who have little or no connection with the machines we build. For them, we have recently added special training courses to our program – with the…

The Turning Point in the Endless Loop

The Society for the German Language chose “Zeitenwende” (“turn of an era”) as its word of the year in 2022. If you’re in the print and media industry, you tend to get the feeling that the turn of the times was heralded at the latest with the spread of the…

The Society for the German Language chose “Zeitenwende” (“turn of an era”) as its word of the year in 2022. If you’re in the print and media industry, you tend to get the feeling that the turn of the times was heralded at the latest with the spread of the…

Trade Press Makes an Impact

Currently, the poor economic conditions are also causing problems for the trade media. However, trade journals will remain important decision-making aids for executives in the future.   Particularly in the printing industry, which has been exposed to media change over the past ten years with increasing Internet dominance and changing…

Currently, the poor economic conditions are also causing problems for the trade media. However, trade journals will remain important decision-making aids for executives in the future.   Particularly in the printing industry, which has been exposed to media change over the past ten years with increasing Internet dominance and changing…

Book Sculptures Create a Wow Effect

Orufun and Bookogami are two techniques for upcycling old books. They create stunning book sculptures.   Taking a look at LinkedIn has become part of my daily work routine – posting my own posts and seeing what’s going on in the network. Darren Trainer, Lead Global Print Production Manager at…

Orufun and Bookogami are two techniques for upcycling old books. They create stunning book sculptures.   Taking a look at LinkedIn has become part of my daily work routine – posting my own posts and seeing what’s going on in the network. Darren Trainer, Lead Global Print Production Manager at…

The Corona Pandemic Accelerated Digital Printing

If the corona pandemic – combined with major supply chain challenges – has had a positive affect on the graphic arts industry, it is the rising volumes in digital printing. According to one study, the number of digitally printed pages worldwide increased by 18 percent from 2020 to 2021. In…

If the corona pandemic – combined with major supply chain challenges – has had a positive affect on the graphic arts industry, it is the rising volumes in digital printing. According to one study, the number of digitally printed pages worldwide increased by 18 percent from 2020 to 2021. In…

24/7 Support – Proven Muller Martini Reliability Around the Clock

I regularly – and recently increasingly – hear the following sentence from our customers: “High availability is our top priority today! “The fact that machines and systems produce reliably seems to be even more important for companies than quality or production costs at the moment. This is understandable, given the…

I regularly – and recently increasingly – hear the following sentence from our customers: “High availability is our top priority today! “The fact that machines and systems produce reliably seems to be even more important for companies than quality or production costs at the moment. This is understandable, given the…

Fewer People Reading More Books

The book market in Germany achieved an increase in sales in 2021. The online business of bookstores continued to grow. However, changes in consumer behavior are coming at the expense of diversity in first publications. The first half of 2022 is marked by the economic crisis, drastic cost increases and…

The book market in Germany achieved an increase in sales in 2021. The online business of bookstores continued to grow. However, changes in consumer behavior are coming at the expense of diversity in first publications. The first half of 2022 is marked by the economic crisis, drastic cost increases and…

Increased Sales Thanks to Voucher Advertising Mail

Of course, classic advertising mail is sometimes quickly discarded from the mailbox. But the individual customer approach and graphic design often have their appeal. That’s why print mailings with clever eye-catching offers are readily opened.   My drugstore manages to do it time and again: I pick up its conveniently…

Of course, classic advertising mail is sometimes quickly discarded from the mailbox. But the individual customer approach and graphic design often have their appeal. That’s why print mailings with clever eye-catching offers are readily opened.   My drugstore manages to do it time and again: I pick up its conveniently…

Ribbon – Page Finder of Remembrance

Everyone who reads a printed technical book, non-fiction book, art book, vacation travel guide or work of fiction probably asks themselves the question at the end of reading the first few pages: how can I find the page I was on again? At what point exactly do I open the…

Everyone who reads a printed technical book, non-fiction book, art book, vacation travel guide or work of fiction probably asks themselves the question at the end of reading the first few pages: how can I find the page I was on again? At what point exactly do I open the…