Category: Services

Increased Sales Thanks to Voucher Advertising Mail

Of course, classic advertising mail is sometimes quickly discarded from the mailbox. But the individual customer approach and graphic design often have their appeal. That’s why print mailings with clever eye-catching offers are readily opened.   My drugstore manages to do it time and again: I pick up its conveniently…

Of course, classic advertising mail is sometimes quickly discarded from the mailbox. But the individual customer approach and graphic design often have their appeal. That’s why print mailings with clever eye-catching offers are readily opened.   My drugstore manages to do it time and again: I pick up its conveniently…

NOW HIRING!

Today whether visiting a customer or going to a restaurant or retail store, you see the “Now Hiring” “Help Needed” signs posted on most entry doors. For employers, this is a daunting task to face with while trying to run a business. For the most part, the effect the pandemic…

Today whether visiting a customer or going to a restaurant or retail store, you see the “Now Hiring” “Help Needed” signs posted on most entry doors. For employers, this is a daunting task to face with while trying to run a business. For the most part, the effect the pandemic…

Four Apprentices Built a Connex Control Station in the Muller Martini Print Finishing Center

Because the topic of networking is becoming increasingly important to our customers, we have recently been using our own control station for the Connex workflow in the Muller Martini Print Finishing Center (PFC) in Zofingen. This was built by four apprentices.   When Wolfram Hohl, specialist teacher at the Master…

Because the topic of networking is becoming increasingly important to our customers, we have recently been using our own control station for the Connex workflow in the Muller Martini Print Finishing Center (PFC) in Zofingen. This was built by four apprentices.   When Wolfram Hohl, specialist teacher at the Master…

The Advertising Brochure Remains a Key Tool in the Marketing Mix

The announcement by the German retailer OBI in mid-July that it would do away with advertising brochures altogether in the future triggered a medium-sized earthquake in the advertising industry, but also in the print industry. Two weeks later, REWE Group, Germany’s largest food retailer, announced that it would be doing…

The announcement by the German retailer OBI in mid-July that it would do away with advertising brochures altogether in the future triggered a medium-sized earthquake in the advertising industry, but also in the print industry. Two weeks later, REWE Group, Germany’s largest food retailer, announced that it would be doing…

Digitize and Automate Processes With Smart Services

In the wake of Industry 4.0, Finishing 4.0 and Smart Factory, Smart Services are also becoming increasingly important. We are thus virtually igniting the next stage of MMServices and using digital tools that allow our customers and Muller Martini, for example, to monitor the condition of the machine.   As…

In the wake of Industry 4.0, Finishing 4.0 and Smart Factory, Smart Services are also becoming increasingly important. We are thus virtually igniting the next stage of MMServices and using digital tools that allow our customers and Muller Martini, for example, to monitor the condition of the machine.   As…

Now’s the Time to Get Back to Baseline

It is reasonable to assume that some older/newer bindery equipment are not performing at baseline speeds, which provides a negative impact on production. Over the last couple of years, many printers and binderies have put off maintenance on their equipment due to a very unfortunate circumstance the world has provided…

It is reasonable to assume that some older/newer bindery equipment are not performing at baseline speeds, which provides a negative impact on production. Over the last couple of years, many printers and binderies have put off maintenance on their equipment due to a very unfortunate circumstance the world has provided…

“Virtual” Experiences

While there has been no sign of “physical” on-site trade shows for months, the event industry is trying to insist on the benefits of online presentations.   The corona pandemic that has prevailed since the spring of 2020 has reduced face-to-face human encounters for a very long time, and in…

While there has been no sign of “physical” on-site trade shows for months, the event industry is trying to insist on the benefits of online presentations.   The corona pandemic that has prevailed since the spring of 2020 has reduced face-to-face human encounters for a very long time, and in…

Employee Longevity = Stability & Experience

Over the past few months, we celebrated many work anniversaries. We’ve congratulated our co-workers and shared stories from years prior to just yesterday.  Many employees have been with Muller Martini for 20, 30, and even 40 years. As we say thank you to them, we realize this employee base is…

Over the past few months, we celebrated many work anniversaries. We’ve congratulated our co-workers and shared stories from years prior to just yesterday.  Many employees have been with Muller Martini for 20, 30, and even 40 years. As we say thank you to them, we realize this employee base is…

Online Printing Needs to be Rethought!

The latest Online Print Symposium in Munich showed how the current situation can create opportunities for new business or ideally even for more business, and what is important here. Key words included: Cooperation instead of competition, cooperation instead of coexistence, value instead of mass, mass customization instead of interchangeability, segmentation…

The latest Online Print Symposium in Munich showed how the current situation can create opportunities for new business or ideally even for more business, and what is important here. Key words included: Cooperation instead of competition, cooperation instead of coexistence, value instead of mass, mass customization instead of interchangeability, segmentation…

World Book Day 2022

On April 23, the “World Book Day” is celebrated around the globe. A wide range of activities will be launched to encourage children to read.   It’s not easy to get children interested in reading books these days. As the father of a 14-year-old daughter and an 18-year-old son, I…

On April 23, the “World Book Day” is celebrated around the globe. A wide range of activities will be launched to encourage children to read.   It’s not easy to get children interested in reading books these days. As the father of a 14-year-old daughter and an 18-year-old son, I…