Author: Muller Martini

Modern Dialog Marketing Can’t do Without Print

Promotional products are sometimes-reviled cheap goods, sometimes occasion-related impulse generators, sometimes-original purchase incentives, sometimes-fascinating “long sellers”. However, even today, it is impossible to imagine these colorful and multi-layered worlds of merchandise without print products.   Repeatedly, there are competitions and awards for special promotional products, such as the “Promotional Gift…

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Promotional products are sometimes-reviled cheap goods, sometimes occasion-related impulse generators, sometimes-original purchase incentives, sometimes-fascinating “long sellers”. However, even today, it is impossible to imagine these colorful and multi-layered worlds of merchandise without print products.   Repeatedly, there are competitions and awards for special promotional products, such as the “Promotional Gift…

Read more →

AI Solutions in the Publishing and Printing Industry (part 2)

After we got an overview of the topic of Artificial Intelligence (AI) in the first part a week ago, we now take a look at where and, above all, how AI is being used in the publishing and printing industry today and in the future.   Quality and process optimization…

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After we got an overview of the topic of Artificial Intelligence (AI) in the first part a week ago, we now take a look at where and, above all, how AI is being used in the publishing and printing industry today and in the future.   Quality and process optimization…

Read more →

AI – Where is the Journey Heading? (Part 1)

Since the end of November 2022, the topic of “Artificial Intelligence” has been on everyone’s lips. With new developments, AI is truly available to all due to its ease of use. With ChatGPT, you can have a text written, and Stable Diffusion or Midjourney are generating realistic images. What’s in…

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Since the end of November 2022, the topic of “Artificial Intelligence” has been on everyone’s lips. With new developments, AI is truly available to all due to its ease of use. With ChatGPT, you can have a text written, and Stable Diffusion or Midjourney are generating realistic images. What’s in…

Read more →

Reduce Manual Intervention with Connex

The digital production of print products is linked closely to a touchless workflow. Muller Martini is – as the recent Hunkeler Innovationdays in Lucerne impressively demonstrated – a pioneer in digital transformation in the graphic arts industry, not least thanks to its Connex workflow system.   “A future without ‘Connextivity’…

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The digital production of print products is linked closely to a touchless workflow. Muller Martini is – as the recent Hunkeler Innovationdays in Lucerne impressively demonstrated – a pioneer in digital transformation in the graphic arts industry, not least thanks to its Connex workflow system.   “A future without ‘Connextivity’…

Read more →

Specialization as a Business Opportunity

When modern postpress technologies are now integrated in almost all print stores: What raison d’être do service providers geared to industrial finishing still have today?   Just a few years ago, many service providers in the German printing industry regretted that there was no longer an association for industrial bookbinderies.…

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When modern postpress technologies are now integrated in almost all print stores: What raison d’être do service providers geared to industrial finishing still have today?   Just a few years ago, many service providers in the German printing industry regretted that there was no longer an association for industrial bookbinderies.…

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The Good Old Book and Generation Z

Numerous studies and articles have already been written on the reading behavior of Generation Z – those people born between 1999 and 2015. Quite a few of them express their surprise in the first lines that Generation Z will not bury the printed book either.   A trend study from…

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Numerous studies and articles have already been written on the reading behavior of Generation Z – those people born between 1999 and 2015. Quite a few of them express their surprise in the first lines that Generation Z will not bury the printed book either.   A trend study from…

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If the Data is Already There, We Want to (Re)use it Too

The integration of prepress data is also becoming increasingly important in saddle stitching. That’s why we recently connected the Primera PRO to Heidelberg’s Prinect workflow system in the showroom of the Heidelberg Print Media Center in Wiesloch, Germany. This enables us to demonstrate the entire production workflow from print to…

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The integration of prepress data is also becoming increasingly important in saddle stitching. That’s why we recently connected the Primera PRO to Heidelberg’s Prinect workflow system in the showroom of the Heidelberg Print Media Center in Wiesloch, Germany. This enables us to demonstrate the entire production workflow from print to…

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Instead of Law and Order, Nico Herberth now Ensures Perfect Print Products

He completed his training as a media technologist for print finishing at Onlineprinters in Neustadt an der Aisch (Germany) with the maximum of 100 points in the practical exam, shone in vocational school with a grade point average of 1.1 and is therefore one of the ten nominees in the…

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He completed his training as a media technologist for print finishing at Onlineprinters in Neustadt an der Aisch (Germany) with the maximum of 100 points in the practical exam, shone in vocational school with a grade point average of 1.1 and is therefore one of the ten nominees in the…

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Green Labels for Paper

More and more print service providers are focusing on a high level of sustainability in print production. Certificates are intended to provide evidence of resource conservation and environmental compatibility. Before validation, however, the question arises as to what they actually want to achieve.   Today, there are various predicates, documents…

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More and more print service providers are focusing on a high level of sustainability in print production. Certificates are intended to provide evidence of resource conservation and environmental compatibility. Before validation, however, the question arises as to what they actually want to achieve.   Today, there are various predicates, documents…

Read more →

If You Want to Sell Machines Successfully in Africa, You Have to Accept the Cultural Differences

Jules Dietz worked for Muller Martini for 32 years – most recently as Regional Sales Director for Africa and Switzerland. He is retiring at the end of April. In a personal blog, the engineer looks back on his interesting professional life in the graphic arts industry. He tells you what is…

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Jules Dietz worked for Muller Martini for 32 years – most recently as Regional Sales Director for Africa and Switzerland. He is retiring at the end of April. In a personal blog, the engineer looks back on his interesting professional life in the graphic arts industry. He tells you what is…

Read more →