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MullerMartiniPanoramaWinter201311thefuture.Itwasalsousefulformetobeabletomeetalotofsoftwaremanufactur-ersattheWorldPublishingExposincesoftwaresolutionsarejustasimportantasmachineryintheeldofdigitalprinting.Connex.MailroomandInvestmentProtectionProgramOnthetopicofsoftwarethepresentationsoftheConnex.Mailroomprocessmanage-mentsystemwhichenablesanextensiveandsystematicdataoverviewofproduc-tioninthemailroomalsocommandedgreatinterestattheMullerMartinibooth.Specicinformationaboutidletimeinsert-ingprocessesandoutputachievedcanbeeasilycalledupjustintimetherebyen-ablingmanagementbynumbers.ThepresentationsofthecomprehensiveMMServicesmodulesfromMullerMartiniespeciallyonthesubjectoflifecycleman-agementalsoprovedpopular.Theserviceportfolioallowsnewspaperproducerstoreactexiblytocurrentchallengesandtoensurethelong-termcost-effectivenessoftheirmailroom.TheexpertsfromMullerMartinishowedcustomershowtheycankeeptheirexistingequipmentproductiveforaslongaspossiblebyusingatailoredinvestmentprotectionprogram.ThehighlightsoftheWorldPublishingExpoinBerlinfromMullerMartinisper-spectiveincludedavisittoAxelSpringerAGsSpandauprintinghousewhereover3.5millionadvertisementpapersareprint-edandnishedusingMullerMartinisys-temsperweekinadditiontoninedailynewspapertitlesandveweeklynewspa-pertitles.ThevisittoEuropeslargestmail-roomwaspartofMullerMartiniscustom-ereventwhichprovidedtheopportunitytoexchangeinarelaxedatmosphereideasconcerningthechallengesfacingthenewspaperindustryandtheopportunitiesitpresents.Itwasanimpressivejourneythrough20yearsofMullerMartinimailroomtech-nologysaysLeonhardt.OurcustomerswereimpressedbythewayinwhichAxelExcitingVisittotheSpandauPrintingHouseSpringeranticipatesmarketchangesbymeansofpermanentnewinvestmentsandgreaterautomationtherebyguaranteeingitsfuturecompetitiveness.RobertoHeiderManagingDirectorofJoh.HeiderVerlagGmbHwhichislocat-edintheGermantownofBergischGlad-bachandproducesadvertisementpapersitselfusingaProLinerfoundthecustomereventextremelyvaluableItsalwaysin-terestingtoseehowothercompaniespro-duce.AxelSpringerisinadifferentleaguefromusbutultimatelyourdailyproblemsareofasimilarnatureandnewideascanoftenbedevelopedjointlywhentalkingwithfellowprofessionals.Thenumerousmailroomspecialistsalsohadplentyofopportunitiestoexchangethoughtsoverajointdinnerinabrewery.BrunoMllerCEOofMullerMartiniper-sonallywelcomedthemanycustomerstotheeventwhichwasanagreeableendtotherstdayofthetradefair.Sincewehaventbeeninthenewspaperbusinessforallthatlongthetradefairwasanexcellentopportunityformetomeetalotofpeopleinasmallspaceandtoattendsomeseminars.Themachinemanufactur-erspecialistshadalotmoretimethanatdrupasowecoulddiscussquestionsoftechnologyinconsiderablymoredepth.ReyadM.AbuDaqerspentalotoftimeattheMullerMartiniboothinparticularbe-causeBritishIndustriescommissionedaProLinernewspaperinsertingsystemwithtwoNewsStackcompensatingstackersafewmonthsagofollowingaListologstackerandaPrecisorotarytrimmer.TheleadingScottishnewspaperproduc-erDCThomsonalsohasastate-of-the-artMullerMartinimailroom.SituatedinDundeeitfeaturestwoProLinernews-paperinsertingsystemsFlexiRollbuffersaTempoE220high-performancesaddlestitcherandaNewsTrimfanextrimmerseePanorama213.ThenewsystemswereonlyrecentlycommissionedbutinBerlinTechnicalDirectorJimMcBrideal-readyhadhismindonfutureprojects.Itsimportanttomaintaincontactwithmanu-facturersinordertoseeknewsolutionsforDuringtheirvisittotheSpandauprintinghousecustomershadthechancetoexchangeinarelaxedatmosphereideasaboutthechallengesfacingthenewspaperindustryandtheopportunitiesitpresents.FormorepicturesoftheMullerMartiniboothattheWorldPublishingExpoinBerlinandthevisittoAxelSpringerAGsSpandauprintinghousepleasescantheQRcodeabove.