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MullerMartiniPanoramaWinter20137throughtouchbutalsoenablestargetgroup-speciclinkingsaystheManagingDirectorofzipconconsultingGmbHBerndZipper.Asoneoftheleadingcompaniesprovid-ingconsultancyservicestotheprintingandmediaindustryintheGerman-speak-ingworldzipconhasbeenactiveinthiseldforseveralyearsandadvisesanum-berofcustomersonthedevelopmentandapplicationofNFCtechnology.Wearere-searchingthiseldtogetherwithourcus-tomersandwediscovernewopportunitiesalmostdailyforprintandNFCtoopenupnewbusinesssegments.Itisincredibleandexcitingtosuchadegreethatwecanal-mosttalkaboutarevolutionsaysZipper.ChipsfromthePrintingPressWhenthinkingabouttheintegrationofNFCorRFIDchipsintoprintedmaterialsthequestionnaturallyarisesastowhetherthechipscouldbeprinteddirectlyontopackagingnotleastbecauseanotherhighlypromisingtechnologyisgaininggroundprintedelectronics.AlthoughpossibleinprincipleprintedchipsaretodaynotyetasefcientastheirequivalentsmadefromsiliconexplainsWolfgangMildnerfromPolyICaspecialistinsmartandexibleprintedsolutions.Hybridsolutionswhichcombinethead-vantagesofthetwochiptypeswillbeusedalongthewayinitiallysaysMildner.InteractivePackagingEvenwhenthetimecomesthatchipscanbeprintedthatarejustasefcientasthesiliconversionstheprocesswillnottakeplaceinaconventionalprintingpress.Withaprintingspeedof30metersperminutethetypicalspeedforprintedelectronicsto-daythetwoprocessescannotworkto-gether.Thereishowevernoobstacletoanin-lineapplicationsaysMildner.PolyICiscur-rentlyworkingonprojectsinthepackag-ingsector.Brandmanufacturersinparticularareveryinterestedingivingpackagingadditionalfunctions.Mildnerkeepsunderwrapswhatdirectionthatwilltakespecicallybuthenamesthekey-wordsinteractivepackaging.IdentifyandGraspOpportunitiesWhilenotallroadsleadfromprinttotheIn-ternetmanydo.QRcodeswhichcancur-rentlybefoundonmanyprintproductsareonthewayoutbuttheypavethewayforNFCtechnology.Followingaratherhesi-tantacceptanceNFCtechnologyislikelytoexperienceabreakthroughin2014es-peciallyasitseemsthatApplewillsoontaketheNFCplunge.Fortheprintingindustrythequestionishowtoidentifyandgrasptheopportunitiespresentedbythevariousprint-to-webtech-nologies.ThebestwaytodosoisthroughBusinessCard2.0fromCardolutionNFCchipsareembeddedbetweentwolayersofpaperinthebusinesscard2.0seepicture1.Cardolutionhaspro-ducedasignaturethatcanbeprintedusingconventionalprintingpressesindigitaloroffset.Thecardbarelydiffersfromatraditionalbusinesscardinap-pearancebuthasalittleextrasome-thing.Thebusinesscardcanbereadelec-tronicallyusingasuitabledevicesuchasanNFC-compatiblesmartphoneandthecontactdetailscanbetransferredconvenientlytotheCRMprogram.Inor-dertoavoidcompatibilityproblemsastandardizedvCardformatisusedforthestorageofdata.NFCchipscanbewrittentoforinstanceusingaUSBashdrive.NFC-CompatibleCellPhonesontheMarketEAppleCurrentlynone.EGoogleNexus10Nexus7.EHTCDesire500OneX.ELGG2Mach.EMotorolaDroidMaxxDroidUltra.ENokiaLumina1020Lumina925.ESamsungGalaxyS4GalaxyMega.targetedexperimentation.QRcodesareagoodstartingpointforthat.Anyonewhofailstorecognizeandtakeadvantageoftheopportunitieswillgetleftbehindsoonerorlater.Thedevelopmentofprint-to-webishighlyadvancedyetwearestillatthestartofaneweraintherelationshipbetweensuppliersandcustomers.www.nfc-forum.orgwww.juniperresearch.comwww.zipcon.dewww.codecheck.infoQRcodesareonthewayoutbuttheypavethewayforNFCtechnology.