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234MullerMartiniPanoramaWinter20139EThe18titlesthatSlobodnaDalmacijahasbeenproducingforyearshaveanaver-ageoftwoorthreecommercialinsertseach.Aslongastherewerejusttwoinsertspertitlethecapacityofthe14-year-oldin-sertingsystemswassufcientsincebothAlphaLinerswereequippedwithtwosta-tions.HoweverassoonasthenumberrosetothreeorfourinsertsSlobodnaDal-macijarequiredadditionalcapacityintheformofexpensivemanualwork.AdvertisingCustomersBeneftTimeschangeafewmonthsagothetra-ditionalnewspaperprintinghousereplaceditstwoolderinsertingsystemswithanAl-phaLinerofthelatestgeneration.Itnoton-lyhasanoutputof18000copiesperhourbutalsohasoverfourinsertstations.Nowwecanprocessourmaximumnumberofinsertsbymachinewhichenablesustoof-ferlowerratestoouradvertisingcustom-erssaysJuricaGalicProductionDirectoratSlobodnaDalmacija.ThehighproductionperformanceofthenewAlphaLinerisofparticularimportancetoSlobodnaDalmacijabecausenofewerthan21newspapertitlesareprintedatitsmodernproductionsiteoutsideSplitthethreedailyeditionsoftheagshiptitleSlo-bodnaDalmacijawithatotalprintrunof45000to65000copiesand18additionaldailyweeklyandmonthlytitleswithprintrunsofbetween3000and20000copies.Themailroomisextremelybusyeachdayfrom5.30pmto3amwiththenishingofallthesenewspaperssomeofwhichareproducedforotherpublishingcompanies.FromtheSaddleStitchertotheNewspaperThepressroombecomesbusyevenearliersinceinadditiontothepreprintedsectionsSlobodnaDalmacijaprintsagoodtwo-thirdsoftheinsertsusingthecoldsetpro-cedurein-housewhichcreatesanextraworkloadforthenewspaperrotarypress.Thelatestexamplearethecrosswordmag-azinesacquiredlastsummerwhicharewire-stitchedontheMullerMartiniBravo-Plussaddlestitcherinstalledsixyearsagoinarunofbetween10000and15000cop-ies.Theyarenotonlysoldinkiosksasastandaloneproductbutarealsooccasion-allyinsertedintothenewspapers.AccordingtoGalicinadditiontothehighnetoutputandthestraightforwardmakereadytherewerealsosynergyrea-sonsforagainchoosinganAlphaLinerfortheinsertingprocessOurmachineopera-torscanputtheiryearsofexperiencetouseonthenewmodel.TheAlphaLinerinsertingsystemoffersahighdegreeofexibilitytonewspaperproducerswithsmalltomedium-sizecirculationsandmailshotproducerswithawiderangeofproductsinvarioussizes.Itboastsabroadrangeofsizesandalsohandlesinsertsthatarelargerthanthemainjacket.Upto30productscanbeinsertedwithamaximumper-formanceof18000copiesperhour.Thankstoitsmodulardesignitcaneas-ilybeextended.TheAlphaLinercanbeloadedbyhandorsemi-automaticallyusingstreamfeedersorfullyautomati-callyusingFlexiRoll.TheAlphaLineren-AlphaLinerInsertingSystemHighDegreeoFlexibilityCombinedwithMaximumPerormanceablesautomaticaddressingofthemainmailingjacketforaddress-specicin-sertingwithsubsequentcopy-specicbundlebuilding.Therangeofinsertproductsisincreasedconsiderablythankstothepromofeedstation.Thestrictprocesscontrolsensurecorrectinsertingandahighlevelofproductquality.Anintegratedinkjetmoduleenablestheone-sizedordouble-sizedonlinela-belingofmailshotcoversormainjack-ets.Informationrelatedtotherecipientsuchastheiraddressnameorspecicofferscanbeprintedonthecover.InadditionaccordingtotheProductionDirectorthehighlevelofMullerMartinisservicesalsospokeinfavorofthenewAl-phaLinerjustlikeforthePanteraperfectbindercommissionedin2009forwhichSlobodnaDalmacijahasconcludedaser-viceagreementandwhichundergoesthor-oughmaintenancetwiceayear.www.slobodnadalmacija.hr