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3456MullerMartiniPanoramaWinter201319sewsome35000textbooksorjustvebookssaysWasser.Forthatreasonasareplacementoranoldermodelroman-othersupplierReinhartWasserinvestedaewmonthsagoinaVenturaMCbooksewingmachineromMullerMartini.Fea-turingadeliverystackeritproducescosteectivelybothshortrunswhosenumberisincreasingandlargerruns.Wecannowproducehigherqualityproductswhileal-sospeedingupourproductionwhichmeanswecanoerourcustomersmoreattractivepricessaysWasser.ReinhartWasserperormedatestattheMullerMartiniHardcoverForuminBadMergentheimGermanyduringtheevalu-ationphase.MatthiasWasserwasparticu-larlyimpressedbythefexibilityothema-chineowingtoitslargesizerangetheweldingothethreadstheshortthreadsthequickjobchangeoversandtheclearmenunavigationotheVenturaMConwhichanaverageovechangeoversareperormedperday.SamplesFeaturingShorterSignaturesGetPositiveResponseTheoptionseepage15wasnaturallyalsoastrongargumentorinvest-inginthenewbooksewingmachine.Was-serbelievesthattheshortersignaturesherehenamescenteredsignaturesandoldoutsspecicallymeetamajorcus-tomerneedowingtothehigherrecogni-tionvalueosuchprintproducts.Imme-diatelyatercommissioningthenewVenturaMCweproducedsamplesandsentthemouttocustomerswhorespond-edverypositively.TheManagingDirectorotheamily-ownedbusinessestablishedin1972byhisatherSiegriedWasserandEugenRein-hartwholetthecompanyin2008and2006respectivelybelievesthatthediverseopportunitiesindigitalprintingwillgivereshimpetustothread-sewnproductsandincreasethetrendorsmallandindividualruns.Thenumberodigitallyprintedsigna-turesthatareproducedusingtheVenturaMCkeepsonincreasing.Whilethesigna-turesareinsertedmanuallyorshortrunstheyaregatheredusingasaddlestitcherithevolumesarelarger.SaddleStitchingandPerfectBindingInadditiontousingMullerMartiniequip-mentorhardcoverproductsReinhartWasserhasalsousedsystemsromMullerMartiniormanyyearsinsaddlestitchingthecompanysspecialtiesinadditiontotraditionalsaddlestitchingaretwo-uppro-ductionwithsplitcutsorcutoutsinlineperorationsusingathree-knietrimmertwooldandouroldeyeletstitchingandinperectbindingFrenchSwissEnglishandOtabindbrochuresintheormoaMonostar.Thecompanywhichemploys20peo-plecanoeritscustomerswhicharepre-dominantlybasedinBerlinandBranden-burgtheullrangeoprintnishingservices.Wereideallypositionedorawiderangeonicheproductsandorbothshortandmedium-sizedruns.www.buchbinderei-rw.dewithadvertisingagenciesinrecentyears.Advertisingagenciestogetherwithprint-ingplantsandpublishingcompaniesmakeupReinhartWasserseverexpandingrangeocustomers.Greaterconsultationbetweenagenciesprintingplantsandbookbinderiesinordertoclariyingoodtimewhatistechnicallyeasibleintermsoprintingandprintnishingisincreasinglyimportant.Anothertrendisorrunsasshortasonebookpertitlee.g.orpreliminarytestcop-iesortradeaircopiesinthreadsewingtoo.Theinterplaybetweenagenciesprintingplantsbookbinderiesandma-chinemanuacturersisgaininginimpor-tanceemphasizesWasser.Runsfrom5to35000CopiesTheaveragerunorthread-sewnartcata-logsnonctionbooksandspecialistlitera-tureisbetween1000and1500copies.Howevertherearetimeswhenwethread-4TheVenturaMCbooksewingmachinewhichhasbeeninstalledatReinhartWasserinBerlinwiththeTWENMCoptionimpressedthecompanywithitsstraightforwardmenunavigation.5Digitallyprintedsignatureswhicharethread-sewnusingtheVenturaMCaregatheredusingtheBravoPlussaddlestitcherforlargerruns.6AlmostaquarterofacenturyoldbutstillindailyusetheMonostarperfectbinderatReinhartWasser.