Tackling the staffing shortage. How modern automated manufacturing equipment attracts and retains talent.

In recent years, the manufacturing environment in the printing industry, as well as across most industries, has undergone a remarkable transformation. Automated, modern equipment has been a game changer for many, optimizing production processes and creating efficiencies that seemed to be impossible just a decade ago.


Intelligent, networked equipment and sophisticated touchless workflows have given us opportunities to produce with much higher efficiency, more variability, and even better quality.


The latest Muller Martini solutions are prime examples of that trend and will be presented at DRUPA 2024.


In the contemporary landscape of industries spanning from manufacturing to service sectors, all competing for talent, the integration of automated equipment has become not only a necessity for efficiency but also a strategic tool for attracting and retaining valuable staff.


While there might be apprehensions about automation leading to job displacement, the reality we see is quite different. When implemented thoughtfully, automated equipment can enhance the work environment, elevate job satisfaction, and ultimately draw in and retain top talent


Historically, manufacturing roles were often synonymous with repetitive tasks, long hours, and minimal opportunities for skill development or career advancement. Consequently, attracting valuable talent to such positions posed a significant challenge for firms across all industries. However, the deployment of automation has reshaped these perceptions. Today operating modern manufacturing systems can be very rewarding, highly dynamic, modern, safe, and intellectually stimulating.


Naturally, also today’s applicants for manufacturing jobs have a keen eye on their prospective work environment, their work-life balance, and potential for personal and professional growth. Modern, automated manufacturing equipment can help to make the difference…:


Automated equipment often streamlines repetitive and mundane tasks, liberating employees from monotonous responsibilities. They can focus on more intellectually stimulating and value-adding aspects of their roles. Employees can be freed up to engage in tasks that require problem-solving skills or creativity. Automated equipment ensures consistent output quality and accelerates production cycles, enabling companies and their employees to meet customer demands with a higher rate of success. For employees, this translates to a sense of pride and accomplishment, not only as they are contributing to the delivery of high-quality products, but also because they avoid tense moments when customer expectations are not met. In such an environment, employees are likely to feel more fulfilled and motivated, leading to increased job satisfaction.


Learning how to operate a new, modern machine gives valuable staff an opportunity to acquire new skills. Contrary to the notion that automation displaces human workers, modern manufacturing technologies often require a workforce with advanced technical skills. As a result, employees have the opportunity to learn new skills and experience personal and professional growth. Many companies use continuous training programs as a strategic tool to maximize in-house operating and maintenance capabilities, but also to enhance employee satisfaction. Muller Martini offers comprehensive training programs throughout the life cycle of the equipment to support our users in that endeavor. Employees appreciate companies that invest in their development, and the opportunity for personal growth can be a significant draw for prospective candidates.


Modern automated equipment is designed for the latest safety standards. It minimizes the need for human intervention with more touchless processes and more intelligent controls.  Workplace safety can be enhanced by reducing the risk of accidents associated with older mechanical machinery. A safe and secure work environment is a top priority for employees, and companies that prioritize safety through automation are more likely to attract and retain valuable staff.


Automation can also contribute to improving work-life balance for employees. By streamlining processes and increasing efficiency, automated equipment can help reduce overtime hours and alleviate work-related stress. For instance, modern quality control systems on saddle stitching and adhesive binding systems allow operators to run faster and with less fear of defects, hence with less anxiety and stress. Employees who feel they have a better balance between their professional and personal lives are more likely to remain valuable assets to their organizations.


In the face of a competitive job market, many companies highlight their investment in leading-edge technologies during the recruitment process, showcasing their commitment to innovation and staying ahead of industry trends. This appeals especially to younger, tech-savvy candidates who are looking for dynamic and innovative work environments. By integrating automated equipment into their operations, companies can differentiate themselves in the job market and attract top-tier talent.


Modern automated manufacturing equipment, as well as the implementation of digital technologies, has redefined the printing industry’s workforce dynamics. It can offer employees a compelling blend of technological innovation, skill development opportunities, and an attractive, rewarding work environment. By leveraging automation, companies can not only maximize efficiencies and profits, but also attract and retain critical talent, drive employee engagement, and position themselves for long-term success in a competitive and dynamic global market.

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