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TheMagazineforMullerMartiniCustomersWinter2013InnovativeinsertmarketingandcomprehensivelifecyclemanagementMullerMartiniimpressedvisitorsattheWorldPublishingExpowithitsmailroomexpertise EditorialMullerMartiniPanoramaWinter20132FromPrintedComicstoCosplayersOrHowPrintCanPlaytoitsStrengthsEWhileattendingtheFrankurtBookFairtheworldslargestbookandmediaaireaturingover7300exhibitorsromsome100countriesandattractingmorethan280000visitorsrom140nationsacou-pleoweeksagoIcameacrosssomeun-usualfgureswearinghomemadecos-tumes.Dressedupinlovingdetailastheiravoritecharactersromprintedcomicsandmangastheylookedlikeelvesmon-stersandotherantasticalcreatures.Thecosplayersanamalgamothewordscostumeandplayarrangetheirmeetingsonline.TheactthattheywerechoosingtheGermanmastersothisdisciplinepreciselyatthisbookairwhichwaspreviouslyunknowntomesymbolizestheconvergeothevariousme-diatoday.Manyothesecosplayerswereintheirteenssotheirantasticalappearancesuit-edtheactthatthesegmentobooksorchildrenandyoungadultshassteadilygrownattheFrankurtBookFairby5per-centannuallysince2007.Thisalltoothereweremanypublishingcompaniespresentatthebookairorthefrsttimesincedirectcontactwithendcustomersisalwaysarichsourceopotentialorpub-lishingcompanies.LetnoonesaythatyoungpeopletodaydontpickupbooksanymorePositivemessageslikethatdothegraph-icartsindustrywhichishardlyburstingwithselconfdenceatthemomentgood.Theyalsoshowthatprintproductscertain-lyhaveautureitheystrikeachordwithreaders.Withtheirundeniablecharmbooksandinparticularhardcoverbooksholdthetrumpotheirhapticappeal.How-everthatrequiresauthorspublishingcom-paniesadvertisingagenciesprintersandbookbinderstomakethemostothedi-verseoptionsortheprintingandfnishingobooks.Printneedstostandoutinviewotheincreasinginormationoverloadromdigi-talchannelssaysMatthiasWasserMan-agingDirectoroReinhartWasserBibli-otheks-undVerlagsbuchbindereiGmbHwhichislocatedinBerlinandspecializesinhigh-qualityprintproductsseearticleonpage18othisissue.Inordertomakehisthread-sewnbooksmorevariedliketheMnchbookbinderyinLeipzigheusesthenewoptionontheVenturaMCbooksewingmachineromMullerMartinipage16.Inordertomakeprintproductsmoreattractiveyouhavetotrysomethingnewromtimetotimebelievethetwoin-novativecompanyownersBettinaandAn-drMnchwhohavebeenproducingthread-sewnbookswithshortersignaturesoroveradecadefrstmanuallyandnowindustriallyusingaVenturaMC.Moreandmorecustomersmainlyromtheartscenearekeentoenhancethread-sewnbookswithshortsignaturessaythetwopioneers.MullerMartinihasindeedrevolutionizedthreadsewingwithitsworldin-novation.Smalleroldedsignaturescannowalsobestitchedinabookblockwhichsetsthestageorcountlessnewandexcit-ingthread-sewnproductideas.TheVentu-raMCisthefrstbooksewingmachineinthemarketthatiscapableostitchingprod-uctseaturingsignaturesindierentsizesandpositions.Shortersignaturesprovidegreatvalueaddedromsimpleadvertisingmessagestosophisticatedcouponbookletsthroughtomapsinguidebooks.TheVenturaMCbeneftsrombeingdigitalreadywhichmeansthatispreparedorbothosetanddigitalprinting.Complexbooksinparticu-lararebeingproducedinincreasinglyshortandmoreindividualrunswhichiswhytheyaredigitallyprinted.Totouchonthebuzzwordodigitalinanothercontextbooksmagazinesandnewspaperscontinuetoseektheirplacewithinthecoexistenceoprintandelec-tronicmediawhenitcomestothepublica-tionocontent.Imconvincedthatthetra-ditionalpapermediainadditiontothetraditionalargumentotheirappealtothesenseshaveanotheraceuptheirsleevecomparedtothedigitalboommediatheirhighdegreeocredibility.Aninternational-lyrenownedmarketresearchinstitutere-centlyoundinaglobalstudythatconsum-ersplacearmoretrustinprintedadvertisementsthaninonlineadvertising.Itsnowonderthatthepurelyonlineretail-erZalandoprintsmillionsocatalogsbe-causemostonlineshoppersliketoleathroughaprintproductfrstbeoreplacingtheirorderattheclickoamouse.IevenInternetentrepreneursarerely-ingonthebeneftsoprintthenIhavenoearsortheutureoourindustry.KindregardsJrgenNollHeadoMarketingandSalesMullerMartiniBookTechnologyBadMergentheimGermanyJrgenNollHeadofMarketingandSalesMullerMartiniBookTechnologyBadMergentheimGermany 151026ImprintVolume28MullerMartiniPanoramaEditorDr.MarkusAngstmarkus.angstch.mullermartini.comPublisherMullerMartiniMarketingAGUntereBrhlstrasse13CH-4800ZoingenSwitzerlandTelephone41627454575Fax41627515550www.mullermartini.comPublicationfrequencyAppearsthreetimesayearinEnglishFrenchGermanItalianSpanishandChineseeditions.Reproductionwithreerencetosourceispermitted.PrintedinSwitzerland.Contents3MullerMartiniPanoramaWinter2013SalesandServiceMullerMartiniLtd.RidgewayIndustrialEstateIverBuckinghamshireSLO9JQPhoneIver08453453588Teleax655658StdCode01753inogb.mullermartini.comwww.mullermartini.co.ukneutralPrintedMatterNo.01-13-571539www.myclimate.orgmyclimateTheClimateProtectionPartnershipPERFORMANCETheTWENMCworldpremiereontheVenturaMCfromMullerMartinirevolutionizesthreadsewing.RodonanowproducespreciselyasmanycopiesasitscustomersneedusingtheSigmaLineandtheAcoro.TheinnovativeinsertmarketingsubjectwasthefocusoftheMullerMartiniboothattheWorldPublishingExpo.ForumAugmentedrealityPrinttoweborhowprintisbecomingthegatewaytotheInternet4NewspaperMailroomSystemsSlobodnaDalmacijaSplitAdvertisingcustomerswelcometwo-in-onesolution8TheWorldPublishingExpoattractedmorevisitorsthanbeore10SKNEmdenNetproductionhassoaredby79percentthankstotheFlexLiner12HardcoverProductionTWENMCSmalleroldedsignaturescanalsobestitchedusingtheVenturaMC15MnchLeipzigShortersignaturesremainanichebut16ReinhartWasserBerlinPrintneedstostandout18RenerDbendorImaginethebooksewingmachineisstillrunbyaootpedal...20ConnexDataandProcessManagementSystemBooksFactorySzczecinThefrstDiamantMCbooklineeaturingConnex.Ino22News24DigitalSolutionsRodonaPamplonaEfcientsotcoverproductionintheshortrunsegment26SoftcoverProductionKliemoEupenThenewAlegroperectbindereliminatedcapacitydifculties28MMServicesSdostschweizChurIncreasedaddedvaluewithPURextensiontothePantera30KrmerThrRelocationcommissioningandtrainingallromasinglesource33TechnologyBachmannCrans-MontanaThisBSAsaddlestitcheroldieissimplybrilliant36SaddleStitchingSystemsBoylanDroghedaThePrimaPlushasstitchedover150millionproducts38FrotscherDarmstadtHigh-volumejoblostbutsoonregained40PrintingPressesCPMMadridMarketpositioninexiblepackagingconsolidatedthankstotheVSOP42 MullerMartiniPanoramaWinter2013Forum4PrintBecomesGatewaytotheInternetGiventhestructuralchangeinthemedialandscapetheprintingindustryisdesperatelyseekingwaystoincreasetheattractivenessofprintmedia.ThereisnolackoftechnologiesthatcombineprintandonlinesuchasQRcodesRFIDandNFCchipsdigitalwatermarksandaugmentedreality.Alltheseprint-to-webtechnologieshaveonethingincommontheyturntheone-wayprintmediumintoamultimediaexperience.Printedelectronicproductcodesthatgobeyondpurepaymentandinformationtransferareofparticularinteresttobrandmanufacturers.Polyic MullerMartiniPanoramaWinter20135EQRcodesarecertainlyamongthebestknownprint-to-webtechnologiesandcanbefoundbothinadvertisementsandonpackagingtoday.Theyaresimplyscannedusinganapponasmartphoneandthecus-tomerisprovidedwithadditionalinforma-tionabouttheproductontheircellphone.ThealcoholicbeveragesproducerBolsforexampleprintsaQRcodeonthelabelsonitsbottlesenablingconsumerstode-terminewhethertheyarelookingatanoriginalproductornot.Thatnotonlyen-ablesBolstogettogripswiththeissueofcounterfeitingbutalsohasthepleasantbenetofallowingthecompanytolearnmoreaboutitscustomersandtoenterintodirectdialogwiththem.Howeverinforma-tionthatisofinteresttoconsumersalsoliesbehindevensimplebarcodes.Forin-stanceitispossibletondoutaboutthecompositionofaproductreadreviewsandndpricecomparisonswithaniPhonerightatthepointofsaleusingtheCode-checkapp.InteractiveContentQRcodesarenotparticularlyeye-catchinganditcanbetrickytondaplaceforthemsincespaceonpackagingandlabelsisal-waystight.ForthatreasonQRcodesarelikelytobereplacedintheforeseeablefu-turebyinvisiblecodeswhichcanbestbethoughtofasdigitalwatermarksstoredinpicturesorlogos.TheVolkswagenGroupisalreadymak-ingplentifuluseofsuchopportunitiesinitscommunications.TheseeMoreappforex-ampleenablesinteractivecontentstoredinpicturestobediscovered.Excitingandattractiveinformationonthegiventopicishiddenwherevertherelevanticonisfound.360-degreepanoramicimagesinterestingvideosandinteractiveproductpresenta-tionsarejustsomeoftheoptionsinthein-teractivebagoftricks.GettingtheCommunicationConceptRightIsWhatCountsPrint-to-webconsultantGeertdeVriesem-phasizesthatabroadrangeoffunctioningprint-to-webtechnologiesareavailableto-daytointegrateelectronicallyreadableda-taintoprintedmaterials.Henoteshowev-erthatitistheunderlyingcommunicationconceptthatultimatelydecidesonthesuc-cessofanadvertisingcampaignratherthanthetechnologyitself.Forinstancethelanguagecodeofacellphonecanbescannedenablingcommu-nicationwiththecustomertobetargetedsothattheyreceivethedesiredinformationinthegivenlanguage.BridgeBetweenPrintandOnlineAnotherpossibilityforbridginghapticprintproductsandtheonlineworldareRFIDandNFCtags.RFIDstandsforRadioFrequen-cyIdenticationwhileNFCisanabbrevia-tionofNearFieldCommunication.Thedif-ferencebetweenthetwotechnologiesisnotallthatlargebutitisacrucialone.WhileanRFIDchipcanonlytransmitstat-icdatastoredonthechipanNFC-compat-ibledevicereactsactivelytothesignalofanNFCtagandcanestablishpeer-to-peercommunication.InadditionaspecialscannerisneededtoreadRFIDtagswhileasmartphoneissufcientforNFCtags.EssentiallyanNFCtagcanbethoughtofasatinystorageme-diumsimilartoanUSBstickwithaninte-gratedantennaenablingwirelesstrans-missionofthedatacontainedinthetag.NFCtagsdonotneedabattery.Insteadtheyreceivethenecessaryenergywhentheyareintheproximityofanantennabuiltintoasmartphone.From2014OneinFiveCellPhonesWillbeNFC-CompatibleNFChasfeaturedinthepressasatrendtopicforsometenyearsandthereisnowevenastandardforthetransmissionofda-ta.HoweverthistrendhasyettoreachthemassesnotleastbecauseofthelackofNFC-compatiblecellphones.Marketre-searchersfromtheBritishcompanyJuni-perResearchwhichspecializesincellphoneapplicationspredictthatby2014oneinvesmartphoneswillsupportNFC.Howeverthatisjustaroundafthoftheroughlytwobillionsmartphonesthatwillthenbeincirculation.AppleAdoptsWaitandSeeApproachApplehasheldbackwithNFCuntilnow.ThereiscurrentlystillnoNFC-compatibleHowNFCWorksNFCiscloselyrelatedtoRFID.UnlikeRFIDNFCdevicescommunicateincloseproximityandrequireverylittleen-ergy.AnactiveNFCdevicesuchasacellphoneactivatesamagneticelduponcontactwiththeNFCchipwhichissufcienttoactivatetheNFCchipandexchangeitsdatawiththecellphone.UnlikewithBluetooththeNFCpro-cedureautomaticallyestablishesacon-nectionbetweentwodevicesimmedi-atelyuponcontactandexchangesdataInternetconnectionprogramlaunchoncellphone.NFCtechnologyoper-ateswithatransmissionrateof100to424kBitsatafrequencyof13.56MHz.Owingtoitslowefciencyhackersbarelyhavethechancetocrackthesmallweaktransmittersandtaptheconnection.Thelow-costNFCchipsareparticularlypopularforsmartcardappli-cationssuchasskipassesandtickets.BerndZipperManagingDirectorofZipconWecanalmosttalkaboutarevolution. 12354MullerMartiniPanoramaWinter2013Forum6iPhonethoughNFC-basedfunctionswouldworkwellinconnectionwiththePassbookappwhichenablesloyaltycardsandcouponsforinstancetobestoredontheiPhone.ApplesaysthatithasresistedjumpingontotheNFCbandwagonbecauseNFCdoesnotsolveanycurrentproblem.YesApplehasrecentlyregisteredapatentfordataexchangeviaNFCinitsecosystem.Howeverevenwithits5Sand5CiPhonemodelslaunchedthisfallApplehasagainfailedtoshowwhatformtheintegrationofNFCcouldtake.NewOpportunitiesforPrintApplicationsrelatedtomicro-paymentsandsmartcardssuchasentranceticketsandskipassesaregenerallyassociatedwithNFCtoday.Howevertherearealsoin-terestingopportunitiesfortheprintingin-dustryparticularlyintheeldofpackag-ThebusinesscardfromCardolutionbarelydiffersinappearancefromatradi-tionalbusinesscard.ThecontactdetailshoweverarealsoenteredonanNFCchipandcanbedirectlytransferredtothecon-tactlistofthesmartphoneseeboxBusi-nessCard2.0fromCardolution.NFCMakesPrintSmartUnlikeQRcodeschipscanalsobechangedlater.Whatisimportantisthatus-erscanmodifyNFCchipsthemselvespro-vidingthisisallowedbythemanufacturerusingtheirsmartphone.NFCwillincreas-inglybecomeakeytechnologythatwilltransformoureverydaylivesbymeansofsmartautomation.Italsooffersauniqueopportunityfortheprintmediumtoenterthenextstageofevolution.NFCwillmakeprintsmartanddirectlylinkablewhichmeansprintwillbecomeacarrierthatnotonlyconveysinformationvisuallyand1NFCchipsareembeddedbetweentwolayersofpaperinthebusinesscard2.0.2TherstNFCapplicationsarerelatedtomicro-paymentsandsmartcardsbutNFCwillalsomakeprintsmart.Nokia3By2014oneinvesmartphoneswillbeNFC-compatible.Samsung4Awell-roundedsolutionprintedelectronicsonarollfromPolyIC.Polyic5Print-to-webconsultantGeertdeVriessaysthatthecommunicationconceptismoreimportantthanthetechnology.ingtosupplycustomerswithadditionalinformationonusingthegivenproductforexample.NFCchipscanalsoplayanimportantroleintheghtagainstcounterfeitingsinceproductscanbetrackedalongtheen-tiresupplychain.Advertisingmessagesinadvertsandbrochurescanalsoberein-forcedusingNFCchips.Trailerscanbein-tegratedintolmpostersorlmadvertis-inginamagazineandcanthenbeplayedonthescreenofasmartphone.GreatInterestAmongBrandManufacturersThepossibilitiesarealmostunlimited.BrandmanufacturersinparticularhaverecognizedtheadvantagesofNFCandpossibilitiesthatgobeyondmerepaymentandinformationtransfer.Atdrupa2012asmallbutverysmartNFCappcreatedastir. MullerMartiniPanoramaWinter20137throughtouchbutalsoenablestargetgroup-speciclinkingsaystheManagingDirectorofzipconconsultingGmbHBerndZipper.Asoneoftheleadingcompaniesprovid-ingconsultancyservicestotheprintingandmediaindustryintheGerman-speak-ingworldzipconhasbeenactiveinthiseldforseveralyearsandadvisesanum-berofcustomersonthedevelopmentandapplicationofNFCtechnology.Wearere-searchingthiseldtogetherwithourcus-tomersandwediscovernewopportunitiesalmostdailyforprintandNFCtoopenupnewbusinesssegments.Itisincredibleandexcitingtosuchadegreethatwecanal-mosttalkaboutarevolutionsaysZipper.ChipsfromthePrintingPressWhenthinkingabouttheintegrationofNFCorRFIDchipsintoprintedmaterialsthequestionnaturallyarisesastowhetherthechipscouldbeprinteddirectlyontopackagingnotleastbecauseanotherhighlypromisingtechnologyisgaininggroundprintedelectronics.AlthoughpossibleinprincipleprintedchipsaretodaynotyetasefcientastheirequivalentsmadefromsiliconexplainsWolfgangMildnerfromPolyICaspecialistinsmartandexibleprintedsolutions.Hybridsolutionswhichcombinethead-vantagesofthetwochiptypeswillbeusedalongthewayinitiallysaysMildner.InteractivePackagingEvenwhenthetimecomesthatchipscanbeprintedthatarejustasefcientasthesiliconversionstheprocesswillnottakeplaceinaconventionalprintingpress.Withaprintingspeedof30metersperminutethetypicalspeedforprintedelectronicsto-daythetwoprocessescannotworkto-gether.Thereishowevernoobstacletoanin-lineapplicationsaysMildner.PolyICiscur-rentlyworkingonprojectsinthepackag-ingsector.Brandmanufacturersinparticularareveryinterestedingivingpackagingadditionalfunctions.Mildnerkeepsunderwrapswhatdirectionthatwilltakespecicallybuthenamesthekey-wordsinteractivepackaging.IdentifyandGraspOpportunitiesWhilenotallroadsleadfromprinttotheIn-ternetmanydo.QRcodeswhichcancur-rentlybefoundonmanyprintproductsareonthewayoutbuttheypavethewayforNFCtechnology.Followingaratherhesi-tantacceptanceNFCtechnologyislikelytoexperienceabreakthroughin2014es-peciallyasitseemsthatApplewillsoontaketheNFCplunge.Fortheprintingindustrythequestionishowtoidentifyandgrasptheopportunitiespresentedbythevariousprint-to-webtech-nologies.ThebestwaytodosoisthroughBusinessCard2.0fromCardolutionNFCchipsareembeddedbetweentwolayersofpaperinthebusinesscard2.0seepicture1.Cardolutionhaspro-ducedasignaturethatcanbeprintedusingconventionalprintingpressesindigitaloroffset.Thecardbarelydiffersfromatraditionalbusinesscardinap-pearancebuthasalittleextrasome-thing.Thebusinesscardcanbereadelec-tronicallyusingasuitabledevicesuchasanNFC-compatiblesmartphoneandthecontactdetailscanbetransferredconvenientlytotheCRMprogram.Inor-dertoavoidcompatibilityproblemsastandardizedvCardformatisusedforthestorageofdata.NFCchipscanbewrittentoforinstanceusingaUSBashdrive.NFC-CompatibleCellPhonesontheMarketEAppleCurrentlynone.EGoogleNexus10Nexus7.EHTCDesire500OneX.ELGG2Mach.EMotorolaDroidMaxxDroidUltra.ENokiaLumina1020Lumina925.ESamsungGalaxyS4GalaxyMega.targetedexperimentation.QRcodesareagoodstartingpointforthat.Anyonewhofailstorecognizeandtakeadvantageoftheopportunitieswillgetleftbehindsoonerorlater.Thedevelopmentofprint-to-webishighlyadvancedyetwearestillatthestartofaneweraintherelationshipbetweensuppliersandcustomers.www.nfc-forum.orgwww.juniperresearch.comwww.zipcon.dewww.codecheck.infoQRcodesareonthewayoutbuttheypavethewayforNFCtechnology. 1MullerMartiniPanoramaWinter2013NewspaperMailroomSystems8TwoIntoOneAfewmonthsagoSlobodnaDalmacijareplacedtwoAlphaLinernewspaperinsertingsystemsfromMullerMartinithatwereinstalledin1998withanAlphaLinerofthelatestgeneration.SincethenewmachinecanprocessfourinsertsatonceandthereisnolongeranyneedforexpensiveinsertingbyhandthenewspaperprintinghouseintheCroatiancoastalcityofSplitcannowofferitsadvertisingcustomerslowerrates.1ThenewspapersprintedinSplitpicturedtheagshiptitleSlobodnaDalmacijacontainuptofourinserts.2JuricaGalicleftProductionDirectoratSlobodnaDalmacijaNowwecanofferlowerinsertratestoouradvertisingcustomers.RighteljkoPokupecManagingDirectorofMullerMartiniZagreb.3Productswire-stitchedusingtheBravoPlussaddlestitcheraresometimesalsoinsertedintothenewspapers.4SlobodnaDalmacijahasconcludedaserviceagreementwithMullerMartiniforthePantera.Theperfectbinderundergoesthoroughmainte-nancetwiceayearpicturedDanielPavelicserviceengineeratMullerMartiniZagreb. 234MullerMartiniPanoramaWinter20139EThe18titlesthatSlobodnaDalmacijahasbeenproducingforyearshaveanaver-ageoftwoorthreecommercialinsertseach.Aslongastherewerejusttwoinsertspertitlethecapacityofthe14-year-oldin-sertingsystemswassufcientsincebothAlphaLinerswereequippedwithtwosta-tions.HoweverassoonasthenumberrosetothreeorfourinsertsSlobodnaDal-macijarequiredadditionalcapacityintheformofexpensivemanualwork.AdvertisingCustomersBeneftTimeschangeafewmonthsagothetra-ditionalnewspaperprintinghousereplaceditstwoolderinsertingsystemswithanAl-phaLinerofthelatestgeneration.Itnoton-lyhasanoutputof18000copiesperhourbutalsohasoverfourinsertstations.Nowwecanprocessourmaximumnumberofinsertsbymachinewhichenablesustoof-ferlowerratestoouradvertisingcustom-erssaysJuricaGalicProductionDirectoratSlobodnaDalmacija.ThehighproductionperformanceofthenewAlphaLinerisofparticularimportancetoSlobodnaDalmacijabecausenofewerthan21newspapertitlesareprintedatitsmodernproductionsiteoutsideSplitthethreedailyeditionsoftheagshiptitleSlo-bodnaDalmacijawithatotalprintrunof45000to65000copiesand18additionaldailyweeklyandmonthlytitleswithprintrunsofbetween3000and20000copies.Themailroomisextremelybusyeachdayfrom5.30pmto3amwiththenishingofallthesenewspaperssomeofwhichareproducedforotherpublishingcompanies.FromtheSaddleStitchertotheNewspaperThepressroombecomesbusyevenearliersinceinadditiontothepreprintedsectionsSlobodnaDalmacijaprintsagoodtwo-thirdsoftheinsertsusingthecoldsetpro-cedurein-housewhichcreatesanextraworkloadforthenewspaperrotarypress.Thelatestexamplearethecrosswordmag-azinesacquiredlastsummerwhicharewire-stitchedontheMullerMartiniBravo-Plussaddlestitcherinstalledsixyearsagoinarunofbetween10000and15000cop-ies.Theyarenotonlysoldinkiosksasastandaloneproductbutarealsooccasion-allyinsertedintothenewspapers.AccordingtoGalicinadditiontothehighnetoutputandthestraightforwardmakereadytherewerealsosynergyrea-sonsforagainchoosinganAlphaLinerfortheinsertingprocessOurmachineopera-torscanputtheiryearsofexperiencetouseonthenewmodel.TheAlphaLinerinsertingsystemoffersahighdegreeofexibilitytonewspaperproducerswithsmalltomedium-sizecirculationsandmailshotproducerswithawiderangeofproductsinvarioussizes.Itboastsabroadrangeofsizesandalsohandlesinsertsthatarelargerthanthemainjacket.Upto30productscanbeinsertedwithamaximumper-formanceof18000copiesperhour.Thankstoitsmodulardesignitcaneas-ilybeextended.TheAlphaLinercanbeloadedbyhandorsemi-automaticallyusingstreamfeedersorfullyautomati-callyusingFlexiRoll.TheAlphaLineren-AlphaLinerInsertingSystemHighDegreeoFlexibilityCombinedwithMaximumPerormanceablesautomaticaddressingofthemainmailingjacketforaddress-specicin-sertingwithsubsequentcopy-specicbundlebuilding.Therangeofinsertproductsisincreasedconsiderablythankstothepromofeedstation.Thestrictprocesscontrolsensurecorrectinsertingandahighlevelofproductquality.Anintegratedinkjetmoduleenablestheone-sizedordouble-sizedonlinela-belingofmailshotcoversormainjack-ets.Informationrelatedtotherecipientsuchastheiraddressnameorspecicofferscanbeprintedonthecover.InadditionaccordingtotheProductionDirectorthehighlevelofMullerMartinisservicesalsospokeinfavorofthenewAl-phaLinerjustlikeforthePanteraperfectbindercommissionedin2009forwhichSlobodnaDalmacijahasconcludedaser-viceagreementandwhichundergoesthor-oughmaintenancetwiceayear.www.slobodnadalmacija.hr MullerMartiniPanoramaWinter2013NewspaperMailroomSystems10EVolkerLeonhardtManagingDirectorofMullerMartiniGermanywasvisiblypleasedwithMullerMartinisperformanceatthetradefairCustomerinterestinBerlinwassignicantlyhigherthanatlastyearstradefairinFrankfurt.Wehadalotofexcellentprojectdiscussionsatourboothindicatinggrowinghopesinthenewspaperindustry.AGoodSignVladimirGeorgievDirectoroftheIPKRodinaprintingplantwhichislocatedintheBulgariancapitalofSoaandusestwoProLinernewspaperinsertingsystemsfromMullerMartinialsopickeduponthepositivemoodTheexhibitioncenterinSuccessfulWorldPublishingExpoTheNewspaperIndustryIsAliveandWellMullerMartiniwelcomedsignicantlymorevisitorstoitsboothattheWorldPublishingExpoformerlyIfraExpoforthenewspaperindustryinBerlinthisyearthanitdidlastyear.TalksaboutinnovativeinsertmarketingandanexcitingvisittoAxelSpringerAGsSpandauprintinghousefeaturingEuropeslargestmailroomwentdownextremelywellwithcustomers.BerlinwasbettersuitedthaninFrankfurtandIalsohadthefeelingthatthetradefairattractedconsiderablymorevisitors.Iseethepositiveatmosphereasagoodsignandproofthatthenewspaperindustryisaliveandwell.Georgievwhohasworkedinthegraphicartsindustryformanyyearsap-preciatesthemanageablesizeofthenews-papertradefair.Withinashortperiodoftimeyoucangainanexcellentoverviewofthestateoftheartandshareexperienceswithfellowprofessionals.ThatisalsothereasonwhyChristianBasseManagingDirectorofSKNDruckundVerlagGmbHCointheGermantownofEmdenwheretheworldsrstFlexLin-ernewspaperinsertingsystemfromMullerMartiniisinoperationseepage12valuestheWorldPublishingExpoItsasmallandverymanageabletradefairfornews-paperpublishingcompanieswhereIcanndalltherelevantcontactsandgetanim-pressionofhowthenewspaperindustryisperforming.Bassekeepsuptospeedonindustrytrendsbyreadingtradejournals.HoweverthevarioustradefairboothsprovidedmewithanexcellentreectionofwhatIdreadabout.MoreTimeThanatDrupaReyadM.AbuDaqerewintoBerlinspe-ciallyfromKuwait.TheGeneralManagerofBritishIndustriesPrintingPackagingCo.isconvincedthatthelongjourneypaidoff.Customerstookadvantageoftheopportunityforin-depthdiscussionaboutinnovativeinsertmanagementwiththemailroomexpertsattheMullerMartiniboothattheWorldPublishingExpo. MullerMartiniPanoramaWinter201311thefuture.Itwasalsousefulformetobeabletomeetalotofsoftwaremanufactur-ersattheWorldPublishingExposincesoftwaresolutionsarejustasimportantasmachineryintheeldofdigitalprinting.Connex.MailroomandInvestmentProtectionProgramOnthetopicofsoftwarethepresentationsoftheConnex.Mailroomprocessmanage-mentsystemwhichenablesanextensiveandsystematicdataoverviewofproduc-tioninthemailroomalsocommandedgreatinterestattheMullerMartinibooth.Specicinformationaboutidletimeinsert-ingprocessesandoutputachievedcanbeeasilycalledupjustintimetherebyen-ablingmanagementbynumbers.ThepresentationsofthecomprehensiveMMServicesmodulesfromMullerMartiniespeciallyonthesubjectoflifecycleman-agementalsoprovedpopular.Theserviceportfolioallowsnewspaperproducerstoreactexiblytocurrentchallengesandtoensurethelong-termcost-effectivenessoftheirmailroom.TheexpertsfromMullerMartinishowedcustomershowtheycankeeptheirexistingequipmentproductiveforaslongaspossiblebyusingatailoredinvestmentprotectionprogram.ThehighlightsoftheWorldPublishingExpoinBerlinfromMullerMartinisper-spectiveincludedavisittoAxelSpringerAGsSpandauprintinghousewhereover3.5millionadvertisementpapersareprint-edandnishedusingMullerMartinisys-temsperweekinadditiontoninedailynewspapertitlesandveweeklynewspa-pertitles.ThevisittoEuropeslargestmail-roomwaspartofMullerMartiniscustom-ereventwhichprovidedtheopportunitytoexchangeinarelaxedatmosphereideasconcerningthechallengesfacingthenewspaperindustryandtheopportunitiesitpresents.Itwasanimpressivejourneythrough20yearsofMullerMartinimailroomtech-nologysaysLeonhardt.OurcustomerswereimpressedbythewayinwhichAxelExcitingVisittotheSpandauPrintingHouseSpringeranticipatesmarketchangesbymeansofpermanentnewinvestmentsandgreaterautomationtherebyguaranteeingitsfuturecompetitiveness.RobertoHeiderManagingDirectorofJoh.HeiderVerlagGmbHwhichislocat-edintheGermantownofBergischGlad-bachandproducesadvertisementpapersitselfusingaProLinerfoundthecustomereventextremelyvaluableItsalwaysin-terestingtoseehowothercompaniespro-duce.AxelSpringerisinadifferentleaguefromusbutultimatelyourdailyproblemsareofasimilarnatureandnewideascanoftenbedevelopedjointlywhentalkingwithfellowprofessionals.Thenumerousmailroomspecialistsalsohadplentyofopportunitiestoexchangethoughtsoverajointdinnerinabrewery.BrunoMllerCEOofMullerMartiniper-sonallywelcomedthemanycustomerstotheeventwhichwasanagreeableendtotherstdayofthetradefair.Sincewehaventbeeninthenewspaperbusinessforallthatlongthetradefairwasanexcellentopportunityformetomeetalotofpeopleinasmallspaceandtoattendsomeseminars.Themachinemanufactur-erspecialistshadalotmoretimethanatdrupasowecoulddiscussquestionsoftechnologyinconsiderablymoredepth.ReyadM.AbuDaqerspentalotoftimeattheMullerMartiniboothinparticularbe-causeBritishIndustriescommissionedaProLinernewspaperinsertingsystemwithtwoNewsStackcompensatingstackersafewmonthsagofollowingaListologstackerandaPrecisorotarytrimmer.TheleadingScottishnewspaperproduc-erDCThomsonalsohasastate-of-the-artMullerMartinimailroom.SituatedinDundeeitfeaturestwoProLinernews-paperinsertingsystemsFlexiRollbuffersaTempoE220high-performancesaddlestitcherandaNewsTrimfanextrimmerseePanorama213.ThenewsystemswereonlyrecentlycommissionedbutinBerlinTechnicalDirectorJimMcBrideal-readyhadhismindonfutureprojects.Itsimportanttomaintaincontactwithmanu-facturersinordertoseeknewsolutionsforDuringtheirvisittotheSpandauprintinghousecustomershadthechancetoexchangeinarelaxedatmosphereideasaboutthechallengesfacingthenewspaperindustryandtheopportunitiesitpresents.FormorepicturesoftheMullerMartiniboothattheWorldPublishingExpoinBerlinandthevisittoAxelSpringerAGsSpandauprintinghousepleasescantheQRcodeabove. MullerMartiniPanoramaWinter2013NewspaperMailroomSystems12WhentheFlexLinersState-Of-The-ArtTechnologyMeetswithPremiumProductsWhenitcommissionedtheworldsrstFlexLinerfromMullerMartiniwithaproductionspeedof30000copiesperhourtoreplacetwoolderinsertingsystemsSKNDrucku.VerlagGmbHCo.KGinEmdenEastFrisiaGermanywhichspecializesininsertinginsertsininsertsincreaseditsnetproductionbyawhopping79percentwithonemachineless.Atleast50percentisduetoournewinsertingsystemsaysChristianBassepublisherandsoleshareholderofSKN.ChristianBasserightpublisherandsoleshareholderofSKNTheFlexLineristheidealmachineforinsertsininserts. MullerMartiniPanoramaWinter201313neededjust12minutesincalendarweek2513.96HoursNon-StopThemarkedriseinproductivitywasen-abledbymodernizingSKNsmachinery.PreviouslySKNusedveBilinersfromMullerMartiniatitsplantinEmden.Basseexplainsthatweonlytookintoaccountfourandahalfofthoseinthestatisticsbe-causeonewasinneedofrepair.Todaythefamilybusinesswhichwasfoundedin1861andisrunbyBasseinthefthgener-ationusesthreeBilinersandtheFlexLinerwhichwasrstunveiledbyMullerMartiniatdrupa2012.TheFlexLinerhastwoinsertfeederswithstreamfeederswhichensurehighproductivityandisusedaroundtheclockonthefourmostproduction-intensivedaysfromMondaytoThursday.Itistypicallyop-eratedatfullproductionspeedof30000copiesperhourincludingwithsuctionopeningTheproductstravelfromtheFlexLinerwhichaccordingtoBassescalculationac-countsforatleast50percentofthemarkedproductionincreaseviaaconveyortothehigh-performanceRobustocompensatingstackerandarethenstrapped.TheIdealMachineBassesearchedforthreeyearsfortheop-timalsolutionforinsertinginsertsintoin-serts.Sinceheknewaheadofthelastdru-pathatMullerMartinihadaninsertingmachineinthepipelinecorrespondingex-actlytohisrequirementshewaskeentovisittheMullerMartinistandinDsseldorf.HewassoimpressedbythedemosthatheTheFlexLinerinsertingsystemfromMullerMartiniwhichwasrstunveiledatdrupa2012increasesefciencyinthemailroomcreatesreliabilityintraditionalnewspaperproductionandoffersnewproductdesignpossibilities.TheFlexLinercanbeexpand-edinanynumberofwaysthankstoitsopensystemarchitecture.Ifproductionre-quirementschangeimmediateactioncanbetaken.TheFlexLinercanbeexpandedwithtwo-pieceorfour-piecemodulesuptoamaximumof30insertstations.Theinsertstationscanbefedmanuallyorusingstreamfeedersasrequired.Addi-tionalpossibilitiesarecreatedbyindividu-aladdressinginthedeliverytransporterandtheintegrationofalabelingsystemoracardgluer.EBasselaysouttheweeklyproductionlogsfrom2012and2013activatesthecal-culatoronhisiPhoneandtellsthePanora-mareporterpolitelybutrmlytotakenote.79PercentIncreaseIncalendarweek0712weproduced6019copiespermachinehourincludingchangeoverandrepairtimeincontinuousoperationusingveinsertingsystems.Incalendarweeks1612and1712theg-ureswere6137and4930respectively.Thatresultsinanaverageof5695copiespermachinehourforthosethreeweeksin2012.Andnowpaycloseattentionnowusingjustfourinsertingsystemswepro-duced11532copiespermachinehourincalendarweek251310523incalendarweek2713and8561incalendarweek3013.Thatresultsinanaverageof10205copiespermachinehourforthosethreeweeksin201379percentmorethaninthepreviousyear.ThatswhatIcallasig-nicantincreaseThatriseisalsoreectedinthenumberofmachineminutesneededper1000cop-ies.WhileSKNrequired17minutesfor1000productsincalendarweek0712itTheFlexLinerFacilitatesInnovativeInsertMarketingWithFlexFeedselectivemainproductfeedingcustomershaveentirelynewop-portunitiestosetthemselvesapartfromthecompetition.Withtheuseofuptothreefeedingpositionswhichcanbefedmanu-allyfromtheFlexiRollordirectlyfromthewebprintingpressinsertscanbeplacedasFlexAdsonthefrontorbackpagesofamainproductinadditiontonormalinsertproduction.ThankstosuchprominentpositioningeachFlexAdstandsoutfromthemassofinsertsandhasfargreateradvertisingim-pactthantraditionalinserts.Uptothreeprintproductscanbeprocessedsimulta-neouslyusingtheco-mailingprocedureenablingvarioustitlestobecombinedanddistributed.Thesystemalsocaterstocom-plexmailroomrequirementssuchaszon-ingregionalizationandtheincreasingva-rietyofinsertsandpreprintedsections.SKNprocessessome200millioninsertsannually.ScantheQRcodeabovetoseetheFlexLinerfromMullerMartiniliveinaction. 12MullerMartiniPanoramaWinter2013NewspaperMailroomSystems14decidedthereandthentoinvestinthenewsystem.TheFlexLineristheidealmachineforinsertsininsertssaysBasse.Ineedtechnologythatenablesproductswithoutalowfoliolaptobeopenedusingsuctiontechnology.InsertsinInsertsaPremiumProductInsertsininsertsareSKNsspecialty.In-sertsininsertshavebeenonthemarketforagoodtenyears.Theyareconsideredpre-miumproductsontheadvertisingmarketandaccountfor5to10percentofthein-sertvolumeinGermanyaccordingtoBassesestimates.Sincetwosignaturesofdifferentsizesaretypicallycombinedinsert-in-insertsad-vertisingisproventobemoreeye-catchingtoconsumers.Itisoftenusedbylargede-partmentstorechainsthatcombineadver-tisingcontentforvariousproductsforex-amplefoodandnon-foodproductshouseholdandelectronicappliancescon-sumerandinvestmentgoodsandprod-uctsformenandwomen.40000TonsofPaperPrintedPerYearAsaspecialistinhigh-volumeprintingwhosesevenprintingpressesincludinga64-pageheatsetA4printingpressa48-pageandtwo16-pageheatsetA4print-ingpressesforillustrationwebprintinganda64-pageheatsetprintingpressfornewspaperprintingprintover40000tonsofpaperperyearSKNisalsoactiveinnumerousotherbusinesssegments.Tradi-tionalnewspaperinsertsarealsopro-cessed.Theannualvolumeisaround200millioncopieswithsome70percentofthoseprintedin-house.SKNwhichemploysatotalof450peo-pleatfoursitesalsopublishestworegion-aldailynewspapersandanadvertisingjournal.IthasitsownpublishingcompanywhichpublishesSKNsownOstfriesland-MagazinEastFrisiamagazinewithacir-culationof15000copiesandpublishesaround100booktitlesitsowntelephonebookpublishingcompanywith34region-altelephonebooksandofcoursealsoservesasaprintingplantforexternalcli-ents.SKNprintsinsertsforroughly40big-namekeycustomers80percentfortheGermanmarketand20percentfortheBen-eluxcountriesaswellastenmonthlymagazineswithprintrunsofbetween5000and100000copies.PrintAdvertisingRemainsDominantGivensuchimpressiveguresitisoflittlesurprisethatChristianBassetakesanopti-misticviewofthefutureofprintadvertis-ing.Printadvertisingcontinuestomakeup68percentoftheGermanadvertisingmarketemphasizestheSKNshareholderconsultingthenextsetofstatistics.TheprintedadvertisingvolumetotaledEUR12.5billionin2012comparedtoEUR1.08billionforonlineadvertising.Ifpro-ductioni.e.theexpenditureonadvertisingagenciesandprintingcostsisalsotakenintoaccounttheGermanadvertisingmar-ketamountedtoasmuchasEUR29.7bil-lionin2012.ForthatreasonBasseisnotoverlycon-cernedaboutthesituationofprintadvertis-ingingeneral.Insteadhedealsintensive-lywithquestionsofdetailsuchastheavoidanceofdistributionlosses.Sinceconsumersareinundatedwithadvertisingmessagesattractiveproductsneedtocatchtheireye.Thatbringsusbacktoin-sertsininsertsandtheFlexLiner...www.skn.info1SincecommissioningoftheFlexLinerinsertproductivityatSKNhasrisenby79percent.2Theproductsarestackedusingthehigh-performanceRobustocompensatingstackerandthenstrapped.CW07126019CW16126137CW171249303xCW125695CW251311532CW271310523CW301385613xCW1310205copiespermachinehourHowSKNIncreaseditsInsertProductivity4000500006000700080009000100001100012000 MullerMartiniPanoramaWinter201315HardcoverProductionWorldPremiereRevolutionizesThreadSewingMullerMartinihassetthestageforcountlessnewandexcitingideasforthread-sewnproductsthankstotheoptionsmallerfoldedsignaturescannowalsobestitchedinabookblockusingtheVenturaMCbooksewingmachine.EFromsimpleadvertisingmessagestosophisticatedcouponbookletsormapsinguidebookswiththenewretrottableoptionsmallerfoldedsignaturescanalsobestitchedinabookblock.Suchshortenedsignaturescalledtweenspro-videgreataddedvalueexplainsJrgenNollManagingDirectorManagingMarket-ingandServicesofMullerMartiniBookTechnologyGmbH.Theyalsolendthem-selvesforexampletohigh-qualityinlaysinphotobooksorartbooksortoconvey-ingknowledgeintextbooksinaninterest-ingway.Inadditionnewproductideasarisefromthepossibilityofstitchinginsig-natureswithdifferentfoldtypessuchasadouble-parallelfoldorazigzaggatefold.TheVenturaMCistherstbooksewingmachinethatiscapableofstitchingprod-uctsfeaturingsignaturesindifferentsizesandpositions.Anadditionalservodriveinthesewingsaddlemakesitpossibleforthetweenstodifferbothinlengthandwidthandtobevariablypositionedinthebookblock.Thankstothemotioncontroldrivedesignthelugchainadjustsindependent-lytothedifferentsizesandthetweenscanbeprocessedentirelyautomatically.EasytoRetroftTheoptionwasrstunveiledatChinaPrint2013inBeijingseePanora-ma213andattractedsomuchinterestamongvisitorsthatmanyspontaneouspurchasesweremade.NewmachinesarealreadyttedwiththenewsolutionanditiseasilyretrottableonmachinesfromtheTheVenturaMCfromMullerMartiniistherstbooksewingmachinethancanstitchinsignaturesofdifferentsizeswithaccuratepositioning.Tweenswhichareshorterfoldedsignaturesinthread-sewnbookblockscanbevariablypositionedandprovidehighaddedvalue.211seriesandonwards.ForVenturaMCmachineswithanolderyearofmanufac-tureitisnecessarytocheckindividuallywhetheranupgradeispossible.www.mullermartini.com MullerMartiniPanoramaWinter2013HardcoverProduction16PioneerinShorterSignaturesTheMnchbookbinderyinthecityofLeipzigineasternGermanyhasproducedthread-sewnbookswithshortersignaturesforoveradecaderstmanuallyandnowindustriallyusingtheoptionontheVenturaMCbooksewingmachine.InordertomakeprintproductsmoreattractiveyouhavetotrysomethingnewfromtimetotimebelievethetwoinnovativecompanyownersBettinaandAndrMnch.WhiletheRewindForwardartbookwhichwontheGoldenLetterawardattheLeipzigBookFairin2003wasproducedmanuallytodaytheMnchbookbinderystitchesshortersignaturesusingtheVenturaMCwiththeTWENMCoption. 123MullerMartiniPanoramaWinter201317EItwasexactlytenyearsagothatathread-sewnbookbytheartistOlafNicolaiandproducedbytheMnchbookbinderywasawardedthetopprizetheGoldenLet-terattheLeipzigbookfair.ThebooktitledRewindForwardwhichwasreleasedbytherenownedpublishingcompanyHatjeCantzVerlagfeaturesnumerousshortersignatureswhichlendthe168-pageartbookaspecialappeal.JustastheGermanartistfromHalleisfamousinhishomecountryandbeyondforhisconceptualart-worksusingawiderangeofmediasotooistheMnchbookbinderyknownforitsairforcreativeprintproducts.AProductBecomesPopularWhatrequiredBettinaMnchsdexterityusingabooksewingmachineoperatedbyfootpedalsforthebookthatdebutedin2003hasnowbecomeindustrystandard.Moreandmorecustomersmainlyfromtheartscenearekeentoenhancethread-sewnbookswithshortsignaturessaysBettinaMnchatrainedassortmentbook-binder.Shetookoverthecompanysoper-ationsin1987towardstheendoftheGDRerafromhergrandfatherWernerKretzschmarandhasrunittogetherwithherbrotherAndrMnchsince2003.Thefamilybusinesswhoseeightem-ployeesandtwoapprenticesproduceinoneshifthasbecomeincreasinglywellknownthankstoword-of-mouthmarket-ing.Itscircleofcustomershasgrownovertheyearsashaveitsrunsofthread-sewnbooksfeaturingshortersignatures.Todayitsrunsaresometimesashighas1000copies.Naturallyrunsofthatsizecannotbeprocessedmanuallyusingthebooksewingmachinefromtheirgrandfathersdays.DaretoTakeRisksInordertobeabletoproduceshortersig-naturescost-effectivelyandincreaseitsca-pacitytheMnchbookbinderywhichconcentratesfullyonprintnishingturnedtoMullerMartiniandessentiallysetthedevelopmentoftheoptionontheVenturaMCbooksewingmachineseepage15inmotion.ItisnocoincidencethattheMnchbookbinderyhasvirtuallybecomethepio-neeroftheshortersignaturesoption.ThecompanywhichmovedintotheTapeten-werkacreativequarterforartistslocatedonthesiteofaformerwallpaperfactoryin2007hasalwaysdaredtotakerisks.Inor-dertomakeprintproductsmoreattractiveandensuretheystandoutyouhavetotrysomethingneweverynowandthensayBettinaandAndrMnchespeciallygiventheincreasingcompetitionfromelectronicmedia.OffsetandDigitalHissisterrecognizesthatthread-sewnbookswithshortersignatureswillremainaniche.HoweverBettinaMnchiscon-dentthatdemandforsuchproductswithintegratedfoilstransparentpaperandvar-iousdifferentfoldtypeswillincreasenotleastbecauseofthegrowingpopularityofthedigitalsegment.AndrMnchwhohimselfoperatestheVenturaMCanda1571gatheringmachinefromMullerMartinirecentlyacquiredonthesecondhandmarkethasobservedthatheisprocessingincreasingnumbersofdigitallyprintedjobs.IncreasingSignaturesTheresultisthattherunsofexhibitioncatalogsbookcoversdissertationsandBachelorsandMastersthesesintheA5toA4rangewhichareorderedbyprintingplantspublishersindustrialcustomersgraphicdesignersadvertisingagenciesandgalleriesartistsandprivateindividualsfromLeipzigtoBerlinareonthedecrease.Currentlyhoweverthenumberofsigna-turesgatheredin-housepre-insertedviaabrochurelineordeliveredisgrowingsteadily.ThatiswhyAndrMnchchangesoverthenewbooksewingmachineuptoseventimesdaily.HebenetsnotonlyfromthefactthattheVenturaMCisdesignedbothforoffsetanddigitalIalsolikeitshighlev-elofexibilityhighproductionspeedstheopeningsystemthetightstitchingandinparticulartheshortthreads.1TheancientbooksewingmachinefromthedaysofthegrandfatherofBettinaandAndrMnchisstillusedtodayforone-offproductionruns.InthebackgroundisthenewVenturaMC.2BettinaandAndrMnchruntheMnchbookbinderyinLeipzigtogether.RightHansThomasSalesRepresentativeatMullerMartiniGermany.3AndrMnchchangesovertheVenturauptoseventimesinashift. 12MullerMartiniPanoramaWinter2013HardcoverProduction18PrintNeedstoStandOutTheinterplaybetweenagenciesprintingplantsbookbinderiesandmachinemanuacturersisgaininginimportancesaysMatthiasWasserManagingDirectoroReinhartWasserBibliotheks-undVerlagsbuchbindereiGmbHwhichislocatedinBerlinandspecializesinhigh-qualityprintproducts.ForthreadsewingtheamilybusinesshasinvestedinanewVenturaMCromMullerMartinieaturingtheoptionsinceWasserbelievesthatshortersignatureshavegreatmarketpotential.ETheReinhartWasserbookbinderyhasmadeanameoritselevenbeyondBerlinwherethecompanyisbasedwithitsattractiveandhigh-qualityprintprod-uctsopenthreadsewingorperectlay-fatbehaviorincludingwithcoloredthreadsbrochuresandhigh-qualityhard-coverswithcreasinginlinedie-cuttingosmallsizesusingasaddlestitcher-three-knietrimmerandmostrecentlyshortersignaturesinsaddlestitching.PrintneedstostandoutsaysWasserwhoinhisnextbreathpointstotheincreasinginormationoverloadromdigitalchannels.ImportantInterplayInordertoincreasetheattractivenessoprintWasserhasintensieditscontacts1OpenthreadsewingwithcoloredthreadsReinhartWasserhasmadeanameforitselfwithattractiveprintproducts.2FollowingcommissioningofthenewVenturaMCbooksewingmachineReinhartWassersentsamplesfeaturingshortersignaturestoseveralagenciesandprintingplantswhoseresponsewasverypositive.3MatthiasWasserrightManagingDirectorofReinhartWasserThankstotheVenturaMCwecannowspeedupourproductionandofferourcustomersmoreattractiveprices.CentermachineoperatorStephanGarn.LeftHansThomasSalesRepresentativeatMullerMartiniGermany. 3456MullerMartiniPanoramaWinter201319sewsome35000textbooksorjustvebookssaysWasser.Forthatreasonasareplacementoranoldermodelroman-othersupplierReinhartWasserinvestedaewmonthsagoinaVenturaMCbooksewingmachineromMullerMartini.Fea-turingadeliverystackeritproducescosteectivelybothshortrunswhosenumberisincreasingandlargerruns.Wecannowproducehigherqualityproductswhileal-sospeedingupourproductionwhichmeanswecanoerourcustomersmoreattractivepricessaysWasser.ReinhartWasserperormedatestattheMullerMartiniHardcoverForuminBadMergentheimGermanyduringtheevalu-ationphase.MatthiasWasserwasparticu-larlyimpressedbythefexibilityothema-chineowingtoitslargesizerangetheweldingothethreadstheshortthreadsthequickjobchangeoversandtheclearmenunavigationotheVenturaMConwhichanaverageovechangeoversareperormedperday.SamplesFeaturingShorterSignaturesGetPositiveResponseTheoptionseepage15wasnaturallyalsoastrongargumentorinvest-inginthenewbooksewingmachine.Was-serbelievesthattheshortersignaturesherehenamescenteredsignaturesandoldoutsspecicallymeetamajorcus-tomerneedowingtothehigherrecogni-tionvalueosuchprintproducts.Imme-diatelyatercommissioningthenewVenturaMCweproducedsamplesandsentthemouttocustomerswhorespond-edverypositively.TheManagingDirectorotheamily-ownedbusinessestablishedin1972byhisatherSiegriedWasserandEugenRein-hartwholetthecompanyin2008and2006respectivelybelievesthatthediverseopportunitiesindigitalprintingwillgivereshimpetustothread-sewnproductsandincreasethetrendorsmallandindividualruns.Thenumberodigitallyprintedsigna-turesthatareproducedusingtheVenturaMCkeepsonincreasing.Whilethesigna-turesareinsertedmanuallyorshortrunstheyaregatheredusingasaddlestitcherithevolumesarelarger.SaddleStitchingandPerfectBindingInadditiontousingMullerMartiniequip-mentorhardcoverproductsReinhartWasserhasalsousedsystemsromMullerMartiniormanyyearsinsaddlestitchingthecompanysspecialtiesinadditiontotraditionalsaddlestitchingaretwo-uppro-ductionwithsplitcutsorcutoutsinlineperorationsusingathree-knietrimmertwooldandouroldeyeletstitchingandinperectbindingFrenchSwissEnglishandOtabindbrochuresintheormoaMonostar.Thecompanywhichemploys20peo-plecanoeritscustomerswhicharepre-dominantlybasedinBerlinandBranden-burgtheullrangeoprintnishingservices.Wereideallypositionedorawiderangeonicheproductsandorbothshortandmedium-sizedruns.www.buchbinderei-rw.dewithadvertisingagenciesinrecentyears.Advertisingagenciestogetherwithprint-ingplantsandpublishingcompaniesmakeupReinhartWasserseverexpandingrangeocustomers.Greaterconsultationbetweenagenciesprintingplantsandbookbinderiesinordertoclariyingoodtimewhatistechnicallyeasibleintermsoprintingandprintnishingisincreasinglyimportant.Anothertrendisorrunsasshortasonebookpertitlee.g.orpreliminarytestcop-iesortradeaircopiesinthreadsewingtoo.Theinterplaybetweenagenciesprintingplantsbookbinderiesandma-chinemanuacturersisgaininginimpor-tanceemphasizesWasser.Runsfrom5to35000CopiesTheaveragerunorthread-sewnartcata-logsnonctionbooksandspecialistlitera-tureisbetween1000and1500copies.Howevertherearetimeswhenwethread-4TheVenturaMCbooksewingmachinewhichhasbeeninstalledatReinhartWasserinBerlinwiththeTWENMCoptionimpressedthecompanywithitsstraightforwardmenunavigation.5Digitallyprintedsignatureswhicharethread-sewnusingtheVenturaMCaregatheredusingtheBravoPlussaddlestitcherforlargerruns.6AlmostaquarterofacenturyoldbutstillindailyusetheMonostarperfectbinderatReinhartWasser. 1MullerMartiniPanoramaWinter201320ImaginetheThreadSewingMachineStillBeingRunbyaFootPedalAstrongcompanybrandisultimatelydefnedbythestabilityoitsproducts.BuchbindereiRenerinDbendorSwitzerlandremainssuccessulinthegraphicartsindustrywithtwoold-timersromMullerMartini.1KathrinRenferregularlyworksonthe61-year-oldACMEIIthreadsewingmachinefromMartini.2KathrinandPaulRenferruntheirownbookbinderysince2002.RichardHoferleftSalesManageratMullerMartiniSwitzerland.3RenferusestheB1blockandbrochurestitchingmachinelaunchedbycompanyfounderHansMllerin1946fortheproductionofoversizedcarbon-copyblocks.4AtBuchbindereiRenferbookblocksaregatheredonaSolo-ZTM201fromMullerMartinidatingbackto1983.HardcoverProduction 234MullerMartiniPanoramaWinter201321EAsanoldGermansayinggoesyoucanonlylearntocookusinganoldpan.ForBuchbindereiRenerAGthesayingcouldbeadaptedtoyoucanonlylearntopro-ducebooksbyhandwitholdthreadsew-ingmachines.TrainedbookbinderKathrinRenerwhotogetherwithherhusbandPaulrunsthisamilybusinesswhichwasoundedin2002andemploysfvestain-cludingtwoapprenticesintheSwisstownoDbendorregularlystitchesbookblocksonathreadsewingmachineromMartinibuiltin1952.TheMachineRunsLikeaWhistleThe61-year-oldACMEIIold-timerounditswayromZurichtoDbendorlastsum-merateritsormerownerPaulRenerSr.closedhishandbookbindery.Wethenim-provedaewbasicsettingsorexamplethegripperandinstalledourownsideknieexplainsKathrinRener.Eversincethemachinehasbeenrunninglikeawhis-tleanditproducesawlessquality.Thethreadsewingmachinewhichisrunwithaootpedalisusednotonlyorlargerseriesbutalsoortheone-opro-ductionobooksmagazinesandboundvolumesominutesorsmallprintrunsbe-tween10and20copies.HoweverBuchbindereiReneralsoworksinindustri-alareasoroldingwireObindingandPURperectbinding.WeproducemanynicheproductsbecausethemarginstherearestillgoodemphasizesPaulRenerwholearnedthetradeohandbookbinderyinhisathersbusiness.Small-sizedunderA7pocketguidesandwarrantybookletsRegularupdatesproactivemainte-nancethoroughinspectionsefcientonlineerrormanagementasterrepairservicewithitsglobalserviceportolioMMServicesMullerMartiniensuresthatproductionsystemscontinuetorunsmoothlyatermanyyearsinoperation.aresomeexamplesothenicheproductsthecompanystitches.Hardcovercoversareproducedandcasedinbyhandorcon-ventionallyanddigitallyprintedbookblocksthataregatheredonaSolo-ZTM201romMullerMartinibuiltin1983.AnotherOld-timerAtBuchbindereiRenerproootheactthattheMullerMartinibrandnameistime-lesscanbeseeninasecondsysteminad-ditiontotheACMEIIi.e.thelegendaryblockandbrochurestitchingmachineB1withwhichcompanyounderHansMllerlaidtheoundationorhisbusinessbackin1946seePanorama113.RenerusestheB1inparticulartoproduceoversizedwire-stitchedbrochuresorcarbon-copyblocks.ItalsorunsawlesslyateralltheseyearssaysPaulRener.www.buchbinderei-renfer.chMMServicesoptimizesoperationalandinvestmentcostsensuresproductivityqualityandaddedvalueincreasestheproftabilityomachinestherebypro-vidingreliableinvestmentprotectionorproductionmachinery.MMServicesMakingSureMachinesRunSmoothlyEvenAfterYearsinOperation MullerMartiniPanoramaWinter2013HardcoverProduction22EIn2007DanielKrzanowskimadeafor-ward-thinkingdecision.TheownerandCEOofbooksfactory.eucommittedhimselftothedigitalproductionofbooks.SixyearsonhiscompanyhassevendigitalprintingpressesfullcolorandblackwhiteandistheleaderinthissegmentinPoland.HisgoalsareambitiousTodaydigitalprint-InFiveYearsOurDigitalProductionWillIncreaseTenfoldbooksfactory.euacompanylocatedinthePolishcityofSzczecinhasbeenrmlycommittedtothedigitalproductionofbooksforthepastsixyears.Inordertoautomateitsprocessesevenfurthertheshort-runspecialisthasbecometherstbookbinderyworldwidetoconnectitsnewDiamantMC35totheConnex.InfodataandprocessmanagementsystemfromMullerMartini.ingaccountsforaroundvepercentofourtotalprintingvolumebutinveyearsthatgurewillriseto30or40percentsaysKrzanowski.Imoptimisticthatourdigitalproductionwillincreasetenfoldinthenextveyears.OurvisionistobecomeEuropesleadingdigitalprintingplant.booksfacto-ry.euwhichemploys50peopleintwoshiftscomesintoitsownasashort-runspecialist.OurjobvolumesrangefromonecopyforwhichwechargeaminimumfeeofEUR50to1000copiesorinsomemarketseven2000copiessaysKrzanowski.Theproductsincludescientif-icworksspecialistbooksandction.Some80percentareexportedmainlytoDanielKrzanowskirightownerandCEOofbooksfactory.euOurvisionistobecomeEuropesleadingdigitalprintingplant.LeftEdwinPiotrowskiSalesManageratMullerMartiniPoland. MullerMartiniPanoramaWinter201323itcontrolstheservossothattheseposi-tionthemselvesexactlyinaccordancewiththemachinedatabutalsobytheexcel-lentpressingofthebooks.Thatmeanswecanselltheveryrstbookfromanewproductionrun.Connex.InfoCombinedwithCompanysOwnMISThecompanysownsoftwarewhichhaseightmodulescoveringallstepsfromjobstologisticsplaysasignicantpartinthesuccessoftheshort-runspecialistbasedinSzczecin.Imnotawareofanybookpro-ducerfarandwidethathassuchahighde-greeofautomationsaysKrzanowskiwithvisiblepride.Abookhassomanyparam-etersthatamanagementinformationsys-temiscrucialwhenyouhave40to50dif-ferenttitlesaday.InordertocombinethebenetsofthecompanysownMISwhichisdevelopedfurtheronanalmostdailybasiswiththenewbooklinebooksfactory.euconnectedtheDiamanttotheConnex.InfodataandprocessmanagementsystemfromMullerMartiniseeboxasaworldpremiere.Pro-cesseswhichpreviouslyhadtobetrackedmanuallyinatime-consumingwayhavenowbeenautomatedevenfurther.ThatsnaturallygoodforourbottomlinesaysKrzanowskiwithagrin.booksfactory.eufocusesnotonlyonthepurelytechnicalcomponentsofproduc-tionbutalsoonhumanfactors.Smoothproductionprocessesarealsoimportanttoourmachineoperatorsbecausewegivethemperformancebonusessaysthecompanyowner.www.booksfactory.euConnex.InfoMonitorsandEvaluatesProductionManagementbynumbersisbecomingin-creasinglyimportanttographicartsbusi-nesses.ThatrequiresreliableproductiondatawhichConnex.InfoamoduleoftheConnexdataandprocessmanagementsystemfromMullerMartiniprovidesjustintime.Theweb-basedsolutionConnex.Infoautomaticallyrecordsandcollectstheproductiondataoftheproductionlinesconnected.Thedatawhichearlierhadtobelabori-ouslycollectedbymeansoftimesheetsisrapidlyavailableandcanbeusedforbothtechnicalproductionanalysisandviaabooksfactory.eucanreadthedatafromConnex.Infoonalargescreen.connectedmanagementinformationsys-temMISforbusinessanalysisandsec-ondarycalculations.Thankstoitsclearus-erinterfaceConnex.Infoprovidesuserswithaquickandcomprehensiveoverviewoftheproductiondatarequired.UsingaquickandintuitiveselectionfunctionemployeescanselectthedatasetstobeanalyzedItselectsforexamplersttherelevantproductionlineandthentheproductionrunsofthepreviousdaythewholeweekthecurrentmonththelastmonthorallproductionrunsalreadystored.Oritcreatesalterwithrelevantlinksforjobselectionviaanintelligentl-terfunction.Sothatforinstancealljobswitharunsmallerthanxcopiesaredis-played.neighboringGermanyandtoScandinaviaandGreatBritain.Weworkwithbrokersinseveralcoun-triesandhaveapresenceattenbookfairsayearsaysKrzanowskiexplainingthese-cretofthecompanysmarketingsuccess.Currentlybooksfactory.euworkssolelywithpublishingcompaniesheexplains.Wedontworkwithindividualauthorsyetbutthatcouldchangeinthefuture.DoubledHardcoverCapacityTheinnovativebusinessmanisrmlycon-vincedthatdigitalbookproductionwillon-lybesuccessfulifprintnishingkeepspacewithprinting.Thatiswhypromptedbyitsgrowingnumberofordersbooksfac-tory.euinvestedthisyearinasolutionfromMullerMartiniforthersttimeaDiamantMC35booklinewhichhasdoubledthermshardcoverproductioncapacity.WhileevaluatingthebooklineKrzanowskiwasimpressednotonlybythecustomer-friendlyprojectsupportbyMullerMartiniPolandandthemachinecontrolsystemwhichisidealforshortruns NewsromMullerMartini24LabelExpoEuropeinBrusselstheworldslargesttradeairorthelabelandpackagingindustryconfrmedthetrendtowardso-settechnologyinexiblepackag-ingprinting.MullerMartinistandstobeneftsinceitisideallyTheemergenceodigitalprintproductiontechnologycontinuedtodominateatPrint13inChicagotheleadinggraphicartstradeairintheUSA.Itwasthere-orenosurprisethatthedigitalreadyprintfnishingsolutionspresentedattheMullerMartiniboothcommandedconsiderableattention.TheMustSeeEmAwardwinnerthePrestoIIDigitalsaddlestitcherwhoseAndyFethermanthirdfromrightDirectorofDigitalSolutionsatMullerMartiniNorthAmericaandMikeWingleftDigitalSolutionsProductManageratMullerMartiniNorthAmericaareshownwithagroupfromThomsonReutersattheMullerMartiniboothatPrint13inChicago.LabelExpoconrmedthetrendtowardsoffsettechnologyinexiblepackagingprinting.multiplecomponentconfgura-tionsenableprintshopsandbookbinderiestoadddigitalcapa-bilitiesandotherenhancementswasaparticularhitwithvisitors.DemonstrationsotheSolitthree-knietrimmerwithitsindustry-leadingthree-minutemakereadyalsoattractedgreatinterest.ManycustomersweresoimpressedbywhattheysawotheSolitwhichisdesignedtoperorminbothosetanddigitalproductionenvironmentsthattheyrequestedaquoterightthereandthen.MMServicesspecialistswhowereonhandtoprovidecustom-erswithcustomizedreportsshowinghowupgradesandretro-ftscanbeusedtoimprovetheproductivityotheirprintfnish-ingsystemswerealsotheocusoattention.OurinvestmentprotectionmessagewasverywellreceivedattheshownotedWernerNaegeliPresidentandCEOoMullerMartiniNorthAmerica.Ourcustomerswereshownthevalueohavingdy-namicfnishingsolutionsthatcanbeeasilyadaptedtoaccommo-dateuturechallengesandenablethemtocontinuetogrowusingadditionalproductionmethods.MullerMartinipresentedthenumerousoptionsoeredbythenewVSOPwebprintingpressorexiblepackageprintingattheConvertingandPackingPrintingExpoCPPwhichwasco-locat-edwithPrint13orthefrsttime.MullerMartiniwasalsoinvitedtoparticipateintheall-newPhotoImagingPavilionwhicheaturedthetopmanuacturersandsuppliersophotobookprintingandfnishingequipment.positionedinthissegmentwithitsvariablesizeVSOPandAlprintaVprintingpresses.Numerousvisitorsandotherex-hibitorsunderlinedtheactthatosettechnologyisplayinganin-creasinglyimportantroleinexi-blepackagingprintingsaysBerndSauterManagingDirectoroMullerMartiniPrintingPressesGmbHsummingupthetenorothisyearsLabelExpo.SpecialistsromMullerMartiniillustratedthespecialeaturesotheVSOPprintingpressusingamodeloaVSOPprintingunitinaratioo13.TheVSOPenablesquicksizechangesinosetprintingsinceprintsizescanbechangedeasilywithouthavingtoremoveentireinsertsthankstosleevetechnology.MullerMartiniPanoramaWinter2013FocusonDigitalSolutionsromMullerMartiniatPrint13ChicagoLabelExpoOsetTechnologyGainsinImportanceinPackagingPrintingLabelExpoConfrmedtheTrendTowardsOsetTechnologyinFlexiblePackagingPrintingTheFlexLinerinsertingsystemfromMullerMartinisuitstheneedsofPaarlColdsetinPietermaritzburgperfectly.Withanannualprintingcapacityo185000tonsonemillionprintproductsperhourand342mil-lionnewspapersprintedthisyeartheproductionvolumeotheSouthAricanPaarlGroupwhichpublishesnumerousnewspaperandmagazinetitlesisimpres-sive.SeveraldailynewspaperscontainingbetweenourandeightinsertsareproducedinthePietermaritzburgplant.Thesein-sertsarecurrentlystillinsertedmanually.HoweverinordertoshortenitsproductiontimesandincreaseefciencyPaarlColdsetwillautomateitsinsertingpro-cessatthebeginningonextyearbyinvestinginaFlexLiner.PaarlColdsetoptedorthenewspaperinsertingsystemromMullerMartiniwhichwasfrstunveiledatdrupa2012withamainsectioneederandeightinserteedersbecauseitsopensystemarchitectureenablesittobeexpandedbyaddingour-piecemodulestoeatureupto30insertstations.PaarlColdsetalsousestheFlexLinerorpre-insertingatpeaktimeswhichmeansthatthesystemullymeetstherequirementsotheplantinPietermaritzburg. Withrunsizesdecliningtime-savingchangeoverstheabilitytoreachoptimalperormancelevelsquicklyanduninterruptedpro-ductionarevitalinperectbind-ingtoensurethatasmanyjobsaspossiblecanbereliablyande-fcientlycompletedineachshit.Thenew3692gatheringmachineromMullerMartiniwhichcanbeusedinthePanteraandAlegroA6perectbindinglinesasthesuccessortothe1571gatheringmachineisideallydesignedtomeetsuchrequirements.Thenewgatheringmachineishighlycompactsincetheele-mentscontainourstationsasstandardwhichmeansthatitsavesalotospace.Itcanalsobeloadedandoperatedergonomi-callyonbothsidesallowingyoutoloadononesideandsimulta-neouslypreparethenextjobontheothersideduringproduction.MullerMartinispatentedbookverifcationsystemwhichpreventsproductionwithincor-Compactergonomicandreliablethenew3692gatheringmachinefromMullerMartini.rectlyset-upsignaturesisinte-gratedintothenew3692gather-ingmachine.AsirCodewhichpreventsproductionwithincor-rectlyset-upsignaturesallowscheckingthatproductioniscompleteandthesequenceosignaturesiscorrectincludingthecover.New3692GatheringMachineromMullerMartiniorReliableandConvenientGathering25PMVRungeinOytenNowUsesaBoleroPerectBinderFromleftMichaelRungeTechnicalOperationsManagerMatthiasKandtSalesRepresentativeatMullerMartiniGermanyHaraldPeterRungeManagingPartnerandKayRungeManagingPartnerinfrontofthenewBoleroperfectbinderatPMVRungeinOyten.TheamilybusinessPrintMedienVerarbeitungPMVRungeinOytennearBremenGermanyprocessesawidevarietyoprintrunsrom500to2millioncopiespertitleoritsextensivesot-coverrange.Yetitalsoproducesmanyhigh-qualityproductssuchasspecialbrochuresortheauto-mobileindustryeaturingregistergradationothecontentspagesthatrequirehighlysophisticatedproduction.Weneedaperectbinderthatenablesquickchange-oversoroursmallerjobsandalsoensurestheawlesspro-ductionqualityoourpremiumproductssaysManagingPartnerKayRunge.ThesaleandpurchaseofthecomprehensiveProLinerinsertinglinewassealedatMayerShneinAichachbyfromleftMarcusJaskollaTechnicalDirectorofMayerShneVolkerLeonhardtManagingDirectorofMullerMartiniGermanyThomasSixtaManagingDirectorofMayerShneReinholdAchtnerSalesManageratMullerMartiniGermanyChristianKaiserPartnerattheMauser-KaiserengineeringofceandErwinNeudeckerManagingDirectorofMayerShne.TheMayerShneprintingandmediagroupintheBavariantownoAichachprintsover30news-papertitleswithprintrunsobetween5000and500000cop-ies.Asideromtwodailynews-papersthesearepredominantlyweeklyadvertisingjournals.Thenewspaperseachcontainbe-tweentwoand15insertswiththeaveragenumberbeingfve.SinceboththenumberonewspapersandMayerShnesinsertbusinesshavegrowninsizeinrecentyearstoawelcomedegreeplacinggreaterdemandsonfnezoningthetra-ditionalcompanycommissionedanewKBACommanderCTnewspaperpressortheBerlinerormatin2012.ItsupplementsaGeomanrommanrolandcommissionedin1999whichalsoprintsintheBerlinerormat.OneyearonMayerShneisnowalsoreactingtothehigherFollowingathoroughevalua-tioninvolvingextensivetestsPMVRungeoptedoraBoleroperectbindinglineromMullerMartiniwitha24-stationgather-ingmachinethatcanbeloadedonbothsidesabookblockeed-erhotmeltandPURbackgluingaPURsidenozzleacovergate-oldingstationaFronteroronttrimmerandaSolitthree-knietrimmer.Thisall-roundmachinesuitsoursegmentperectlyinthisconfgurationsaysHaraldPeterRungewholikehissonisManagingPartner.outputinthemailroom.RatherthaninvestingintheagingsystemoanothermachinemanuacturerthebusinesshasoptedoracomprehensiveProLinerinsertinglineromMullerMartiniwith14eederstwoNewsStackcompensatingstackerswithTABAtop-sheetprintingunitsorgreataccuracyinstackormationMPCMail-roomProductionControlandthenewConnex.MailroomwithConnex.Ino.Themainsectionandthein-sertsareloadedviastreameed-ersinordertoachieveahigherperormance.DependingonthenumberoinsertstheProLinerachievesanimpressivenetoutputoupto70000copiesperhour.IorinstanceMayerShneproducesanewspaperwithfveinsertsinsertstations1to5and10to14canbeidenticallyconfg-MullerMartiniPanoramaWinter2013uredintwo-omodetherebyvirtuallydoublingthecycletime.Forproductswithsixto14insertstheProLinerrunsasusualinone-omode.ProLinerwithTwo-OModeGivesMayerShneMuchGreaterFlexibility 1234MullerMartiniPanoramaWinter2013DigitalSolutions26WeProduceExactlytheNumberofCopiesThatOurCustomersNeedAcompleteSigmaLinewithHPT300printingpressandinlineAcoroA5perfectbinderaworldpremiereinthisformbasedintheSpanishcityofPamplonaRodonaproducessoftcoverbooksintheshort-runsegmenthighlyproductively. 5MullerMartiniPanoramaWinter201327ERodonahasfocusedfortwoyearsex-clusivelyondigitalprinting.Ithasitsori-ginsinthecompanyOnaIndustriaGrcawhichacquiredtheprintingdivisionofanimportantpublishingcompanyforlegalref-erenceworks.TheOnaGroupwhoseoff-setexperiencegoesbackmorethan30yearsnotonlyholdsaleadingpositioninblackwhiteandcolorprintingbuthasal-soestablisheditselfintheeldofdigitalwebprintingfortheproductionofcolorbooks.DigitalColorPrintinganInterestingMarketThathasbeenmadepossiblebyaninvest-mentinaT300eight-colorinkjetprintingpressfromHPandinanHPIndigo5000fortheprintingofcolorcovers.AnyonecanprintinblackandwhitesaysRodonaco-founderandManagingDirectorAlbertoSenosiain.Butwhatisreallyinterestingistheaddedvalueofbooksproducedusingdigitalcolorprinting.Weseeourfutureinthismarket.Rodonawhichemploys17peoplefo-cusesonthecost-effectiveproductionofshortruns.ThehighcostsofprintingplatesrequireminimumprintrunsinoffsetprintingwhicharetoolargeforcertainbooktypessaysSenosiain.Withdigitalprintingwenolongerneedprintingplatesandweproduceexactlythenumberofcopiesthatourcustomersneed.ThinPaperThickBooksRodonasituatedjustafewhundredme-tersfromitsparentcompanyOnaIndustriaGrcahasbecomeashort-runspecialist.Theaverageprintrunofdigitallyprintedsoftcoverbooksisaround150copieswithaminimumprintrunof50copiesandamaximumprintrunof700to1000copiesdependingonthenumberofpages.Speak-ingofthenumberofpagescertainrefer-encebookscanhaveseveralhundredpages.OneofourparticularspecialtiesisthickbookswiththinpapersaysSen-osiain.CompleteIn-LineSystemCustomerspredominantlypublishingcompaniesandasmallnumberofself-pub-lishersrequirenotonlygoodprintingqualitybutalsoimmaculateprintnishing.Therecannotbeanydifferencesinthroughputtobooksprintedinoffsetsaysthecompanyhead.ForthatreasonRodonareliesonaSigmaLineconnectedinlinewiththeHPT300consistingofSigmaControlSigmaFolderSigmaCollatorSigmaBufferSewingCollatorespeciallyforthread-sewnbooksandaworldpremiereinthisformalsoconnectedinlinewithaMullerMartiniAcoroA5perfectbinderforPURproductionwithaMeritthree-knifetrim-merandEasyFlyfronttrimmer.TheentiresystemiscontrolledbytheConnexprocessanddatamanagementsystemfromMullerMartini.OnlytheDiamantMC35isOfineInadditiontotheoptimalprocessingofthinpaperwewereconvincedespeciallybythefoldsolutionfromMullerMartinisaysSenosiainexplaininghowthecompa-nycametoinvestintheSigmaLine.Iten-sureshighproductivityatRodonawherethewholelineisoftenoperatedbyjusttwomachineoperators.OnlytheDiamantMC35fromMullerMartinicommissionedinparallelwiththedigitalsystemisoperatedofine.Thankstotheoptionofpre-gatheredsignaturesprovidedbytheSewingCollatoritsstitch-ingcyclesarehalvedincreasingitsoutput.CondentfortheFutureRodonacurrentlystillprintsSpanishbooksexclusivelyforSpanishcustomers.How-everwerereadytoexportsincewehavealsoinvestedindigitalsystemswithaviewtotheinternationalmarketsaysSenosia-in.Ifthereisasecondsegmentinourin-dustryalongsidepackageprintingthatwillcontinuetogrowthenitsdigitalprinting.www.onaingraf.com1Rodonaco-founderandManagingDirectorAlbertoSenosiainleftIfthereisasecondsegmentinourindustryalongsidepackageprintingthatwillcontinuetogrowthenitsdigitalprinting.RightSalvadorCostaSalesManageratMullerMartiniIbrica.2FromtheHPT300printingpressrightviatheSigmaFolderSigmaCollatorandSigmaBufferbacktotheAcoroA5perfectbinderleftthisinlinecongurationfordigitalsoftcoverbooksatRodonaistherstofitskindintheworld.3ThepaperenterstheSigmaFolderfromtheHPT300colordigitalprintingpress...4...ismadeintobookblocksusingtheSigmaCollatorandtheSigmaBuffer...5...andthenprocessedintosoftcoverbooksusingtheAcoroA5perfectbinder. 1MullerMartiniPanoramaWinter2013SoftcoverProduction28EAnyonevisitingKliemoPrintinginthetownofEupenwhichhasaround20000residentsandistheseatofgovernmentofBelgiumsGerman-speakingcommunitycouldeasilyimaginetheyhavearrivedatthewrongaddressgiventhatthevisitorcarparklooksontothegardenofade-tachedhousewithaswimmingpool.ItsNotOnlyPrintItsanExperienceWithnightshiftsnotbeingpermittedinitsbookbinderyfornoisepreventionreasonsbecauseofpaperexhaustKliemoPrintinginEupenintheGerman-speakingpartofBelgiumrepeatedlycameupagainstcapacitylimitsinsoftcoverproduction.ThefamilybusinesshasnowsolvedthatproblemonceandforallbycommissioninganAlegroperfectbinderfromMullerMartini.NoPerfectBindingatNightItsresidentiallocationispreciselyoneofthegreatestchallengesforthefamilybusinesswhichwasfoundedin1979byMatthiasKlinkenbergandFriedrichEmonts.FornoisepreventionreasonsKliemoPrintingisonlyallowedtousesomemachinesintwoshiftsi.e.productionisnotpermittedduringthenight.Thechal-lengeisparticularlymarkedwhenitcomestoperfectbinding.KliemoPrintinghasusedasecondhandperfectbindersincedeciding14yearsagotoproducesoftcov-erproductsinhouse.DespiteoperatingintwoshiftsKliemoPrintingoftencameupagainstcapacitylimitsbutwasunableto 2MullerMartiniPanoramaWinter201329journalsintheeldsofmedicinebankingautomobilesandtechnologyinA4plusmi-nussize.Fourfthsoftheroughly150ti-tleswithsome1000editionsyearlyallofwhichareproducedforexternalpublishingcompaniesareperfectbound.Some75areexportedwiththevastmajoritygoingtoneighboringGermany.OnlineasanAppetizerforPrintTheperfectboundindustryjournalshaveprintrunsofbetween1500and20000copiespertitlewiththeaveragebeing5000copies.Unlikeconsumermagazineswhicharemoredependentonadvertisingtheprintrunsandnumberofpageshavebeenstableforyears.Thatisparticularlyin-terestinggiventhatalmostalltheindustryjournalsproducedbyKliemoPrintingcanalsobedownloadedonlineinPDFformat.Neverthelessprintrunshavenotbeenaf-fected.WeseetheonlineversionsasenhancingourbusinessratherthanasarisksayMichalKlinkenbergandChristophEmonts.ThankstotheInternetalotofpoten-tialreadersknowthattherelevantmaga-zinetitlesexist.Anyonewhowantstogointothetopicinmoredetailchoosesprint.TheonlineversionsactasanappetizerfortheprintversionstruetothecompanymottoonourwebsiteItsnotonlyPrintitsanExperienceMoreSelectiveInsertingInadditionthemagazinesoftencontainuptothreeinserts.EarlierthesewereinsertedofineusinganolderMullerMartini221in-sertingmachineintothesameplaceoftheproduct.KliemoPrintingnowusesthreeelectrostaticinlineblockingsystemsfromEltexwhichcanbedockedontoanyfeed-erfortheAlegroline.Thissystemhasthegreatadvantagethattheelectrostaticallychargedinsertscannowbeinsertedintodifferentsigna-turesenablingKliemoPrintingtosatisfyakeywishofitsadvertisingclientswhicharequiteoftencompetitorsofoneanoth-er.GreaterConvenienceThankstoPURNozzleInadditiontothecapacityexpansiontheriseinproductivityandthemoreselectiveinsertingprocessthenewAlegroalsohasanothermajorbenetthankstothePURspinegluenozzle.Weoftenswitchbe-tweenPURhotmeltandfugitiveproduc-tionsayMichalKlinkenbergandChristophEmonts.ThePURnozzleisnat-urallymoreconvenientforusthantheear-lierrollersystemintermsofcleaning.www.kliemo.be1FromleftthetwoownersMichalKlinkenbergandChristophEmontsandHadelinWarletPrintFinishingManagerinfrontofthenewAlegroperfectbinderatKliemoPrintinginEupen.2ThenewAlegrohasnotonlysolvedKliemoPrintingscapacityproblemsbuthasalsomarkedlyincreaseditsproductivity.resorttonightshiftsbecauseofitslocationinthemiddleofaresidentialarea.DowntoOneShiftBycommissioninganewAlegroperfectbinderfromMullerMartiniwithan18-sta-tiongatheringmachineAsir3automaticsignatureimagerecognitionAsirCodeaSolitthree-knifetrimmerandaCB18bookstackerthisMaythecompanyhasnoton-lysolveditscapacityproblemsbuthasal-somarkedlyincreaseditsproductivity.Thankstothesignicantlyquickersetuptimestherelatedexibilitywhenitcomestoshorterrunsandtheconsiderablyhigherproductionspeedwenownormal-lyperformperfectbindinginjustoneshiftinsteadoftwo.WereserveasecondshiftforpeaktimesonlyexplainMichalKlinkenbergandChristophEmontssonsofthetwocompanyfounders.150IndustryJournalsOnereasonwhyKliemoPrintingoptedfortheAlegrowasthedesiretoinvestinstate-of-the-arttechnologysayMichalKlinkenbergandChristophEmonts.Thesecondreasonwasthatthefamilybusi-nesswhichemploys47peopleisex-tremelysatisedwiththethreesaddlestitchersfromMullerMartinithatithasbeenusingformanyyears.ThirditwasalsoimportantthatMullerMartinihasalo-calagencyinBelgiumsaythetwojuniordirectors.Some80percentoftheprintingvolumeatKliemoPrintingwhichrollsofffoursheet-fedoffsetmachineswithatotalof25printingunitsconsistsofB2Bindustry 1MullerMartiniPanoramaWinter2013MMServices30IncreaseAddedValuewithPURExtensionPURisallbutindispensableorhigh-qualitysotcoverproductstodaywhichiswhyperectbindinglinessetuporhotmeltareotenretrofttedwithPURjustlikethePanteraromMullerMartiniatSdostschweizPresseundPrintAGintheSwisscityoChur. 2MullerMartiniPanoramaWinter201331ESinceonlyhotmeltproductionwaspossibleontheStarbinderromMullerMartiniSdostschweizPresseundPrintAGhadtooutsourceproductionoallPUR-boundproductsuntiljustunderayearago.AccordingtoLorenzCajochenDirectoroTechnologyPrintingProductionorCustomersatthecompanyinChurthathadtwoconsequencesFirstdemandorPURamongourcustomersohigh-qualitycompanybrochuresandannualreportsin-creasedowingtothebetterlayatbehav-iorotheprintproducts.Secondwedidnthavetheentirevaluechainin-house.PURGapClosedInordertoclosethatgapSdostschweizPresseundPrintAGinstalledasecond-handPanteratoreplacetheStarbinder.ItsuitsourjobstructureperectlyftsourlimitedspaceexactlyintermsolayoutandthepricewasalsorightsaysCajochenexplainingthedecisiontoinvestintheperectbinderromMullerMartini.SincethePanterawhichwasmanuac-turedin2008wasoriginallydesignedonlyorhotmeltproductionitwasretrofttedorPURaterthemovetoChurundertheMMUptodatelabelseealsopage34.OcourseyouneedtocalculatepreciselywhethertobuyanewsystemorausedonewithadditionalunctionssaysCajochen.ThePanterawithPURextensionwasjusttherightsolutionorourbudget.SdostschweizPresseundPrintAGnowbindsallitsprod-uctsusingthePURprocesswhichremovestheneedtokeepcleaningthegluepot.Three-KnifeTrimmerUpgradedTooTheincreaseinqualityothesotcoverbooksandbrochuresproducedinChurol-lowingcommissioningothePanterawhichiscoupledwitha14-stationgather-ingmachinewithAsir3automaticsigna-tureimagerecognitionisalsoaresultothenewthree-knietrimmer.Sdostsch-weizPresseundPrintAGdecidedtoinvestinasecondhandZenithratherthanusingthesystemoitspredecessor.Itensuresacleanthree-sidetrimaterwhichtheprod-uctsarestackedintheCB16.SdostschweizPresseundPrintAGbe-longstoSdostschweizMedienwhichasoneotheewprivatelyrunmediacorpo-rationsinEuropeemployssome1000peopleandpublishessevendailynewspa-pers15weeklynewspapers12magazinesandbooksaswellasoperatingaTVchan-neltworadiostationsandonlineservices.Theull-servicecompanySdostschweizSdostschweizMedienStronginPrintElectronicandOnlineMediaPresseundPrintAGwhichislocatedinthecantoncapitalChurandemployssome70peopleprintsaround15monthlymaga-zinestourismandculturespecialinterestmagazinesassociationmagazinesandan-nualreportswithprintrunsobetween4000and12000copiesmainlyinA4plusormataswellasschooltextbooksortheRomansh-speakingpartoSwitzerland.Theratioovolumesprintedorthepar-entcompanyandorexternalcustomersisalmostexactly2575.Atwelve-year-oldBravoromMullerMartiniisusedorsad-dlestitchingwhilehardcoverbooksareoutsourced.1LorenzCajochenleftDirectorofTechnologyPrintingProductionforCustomersatSdostschweizPresseandPrintAGinChurThePanterawithPURextensionwasjusttherightsolutionforourbudget.RightAlfredDeorinHeadoftheBookbinderyDepartment.CenterRichardHoferSalesDirectoratMullerMartiniSwitzerland.2ByextendingthegluepotofthePanteraperfectbinderforPURSdostschweizPresseandPrintAGcannowkeeptheentirevaluechaininhouse.E 34MullerMartiniPanoramaWinter2013MMServices32TheMullerMartinitechniciansalsomadevariousadjustmentssuchastothescoringrollersatthecovereederandre-placedsomewearparts.PURisCrucialforPhotoBooksTheextensionoexistingperectbindinglinesorproductionwithpolyurethaneadhesivesisnotonlyduetopressurerompublishingcompaniesandtheirendcustomersbutalsoinsomecountrieses-peciallyinwarmerclimatesbecauseostatutoryregulations.TheBraziliangovern-mentorinstancerequiresthatschooltextbooksbePUR-boundtoimprovedura-bility.ThethermalstabilityguaranteedbyPURintermsobothheatandcoldisre-quiredorinstanceorbrochuresplacedincarssuchasmanualsorguidebooks.AndPURisessentialwhenitcomestosotcoverproductswithcoatedpaperorpaperwithewwoodfbers.Productionwithphotopaperisntpossiblewithout3TheZenithensuresacleanthreesidedtrim.4SdostschweizPresseandPrintAGuseaBravofromMllerMartiniforsaddlestitching.PURsaysRudolGraProductManageratMullerMartiniBookbindingSystems.Ourcustomerswhoordertheproductionoprestigebookssuchasthoseintheau-tomobileorwatchindustriesrequiregoodpullvalueswhichcanbeachievedarbet-terwiththethinnerglueapplicationthatischaracteristicoPUR.Shorter-livedprod-uctsontheotherhandsuchasweeklyormonthlymagazinesaremostlyboundwithhotmelt.NozzleSystemasCatalystThepopularityoPURhasgrownsinceitwasintroducedinthe1990snotleastbe-causetheadhesiveshavekeptonimprov-ing.ThenozzlesystemswhichMullerMartinialsooersoritsperectbindersactedasaPURcatalyst.Theyhavesever-albeneftssaysGra.Theyareidealorthinandevenglueapplication.Theviscos-ityalwaysremainsthesame.Cleaningisarquickerbecauseaterswitchingothema-chinethereisnogluepotwithresidualad-hesiveflmwhichmeansnowaste.Theclosed-loopsystemensureshighproduc-tionspeedandpreventstheescapeosteam.Bookbinderssavecostsbecausesetuptimesareshortenedsothatproduc-tivityrisesandlessglueisused.RelativelyEasytoRetrotRetrofttingwithPURisrelativelyeasyac-cordingtoGraMullerMartiniprovidesthenewPURequipmentandthePURpotandthenozzleareinsertedintothebase-unitotheperectbinder.Thencomethepremelterandthepre-heatingstation.Thenewinstallationtypicallytakesustwodaysollowedbytraininginecessary.Thedimensionsotheperectbindinglineremainthesameexceptorthecool-ingsection.Around90secondsareneed-edorPURcomparedto60secondsorhotmelt.Toextendthecoolingsectionwhererequiredeitherthebeltsneedtobelengthenedortheproductionspeedre-duced.ItisnotpossibletogeneralizeabouthowquicklyPURextensionoanexistinglineprovidesreturnoninvestmentcom-paredtoanewinvestmentsaysGra.Thathastobecalculatedonacase-by-caseba-sisdependingontheperectbindertypeorjobvolumes.www.suedostschweiz.ch MullerMartiniPanoramaWinter2013MMServices33MachineoperatorHelmfriedStblingwhohasbeenemployedspeciallytooperatetheBravoShasgreatexperiencewithMullerMartinisystems.RelocationCommissioningandTrainingAllfromaSingleMullerMartiniSourceTheKrmerprintingplantownedbyBirgittaFumanninThrGermanyacquiredboththecustomersandtheBravoSsaddlestitcherofanearbylong-establishedcompanywhoseownerhasgoneintoretirement.ExpertsfromMullerMartiniGermanyoversawthesmoothrelocationofthemachineandthetrainingofstaff. 12MullerMartiniPanoramaWinter2013MMServices34EThelong-establishedprintingplantmadecontacttofndasuccessortothecompanythroughtheBusinessConeder-ationoSmallandMedium-SizedEnter-prisesinKoblenzGermany.Thechair-womanothebusinessconederationUrsulaFrerichsimmediatelythoughtoBirgittaFumannownerothenearbyKrmerprintingplant.Thefrstmeetinginpersonwasollowedbyseveraltalksaboutthecompanyhandover.MutualagreementwasthenreachedinDecember2012thatBirgittaFumannwouldexpandherowncompanywiththesupportothebusinessconederation.Amonthlaterbusinessdecisionsconcern-ingtheacquisitionoprintingjobsandthesaddlestitcherhadtobemadewithinjustaewdays.BirgittaFumannwhosepar-entsLudwigandLuziaKrmeroundedtheamilybusinessin1955acquirednotonlythecustomersothenearbyfrmbutalsoitsBravoS.WeNeedProfessionalsTherelocationotheMullerMartinisaddlestitcherwhichwasmanuacturedin2000wasaparticularchallengebecauseitneed-edtobetransportedbycraneoverahallin-totheKrmerprintingplantwhichwasspeciallyconvertedortheinstallationotheBravoS.ItwascleartoBirgittaFumannromthestartWedefnitelyneededpro-essionalsorthedismantlingrelocationreinstallationandcommissioningothemachine.Everythingneededtorunlikeclockworkandwewantedthemostreliablewaytogetthesaddlestitcherrunningagainquickly.TheKrmerprintingplantwhichhasfvepermanentemployeescommissionedaserviceteamromMullerMartiniGermanytoperormtherelocationundertheMMStartupservicemoduleseebox.BirgittaFumannisconvincedthatherdecisionwastherightoneItwasde-initelygoodthatwediditthatwaybe-causeitmeantthatwecouldbeginproduc-tionjustaweekaterdismantling.TrainingFollowsRelocationThestaincludingBirgittaFumannsbrotherJochemKrmerandthenewma-chineoperatorHelmriedStblingweretrainedbyMullerMartiniexpertsintandemwiththereinstallationothemachine.Stblingatrainedbookbinderwithrele-vantexperienceoMullerMartinisystemsMMStartupExperiencedprojectmanagersplananddirectnewinvestmentssuchastherestructuringorexpansionomachinery.Theyorganizecompletecustomizedmachinerelocationsandensurerapidcommissioningandthehighleveloprocessreliabilityotheequipment.MMRepairQualifedservicetechniciansareonhandquicklytoprovideexpertassis-tancesinceeventhebestequipmentcanailoccasionally.OriginalsparepartsandwearpartsromaMullerMartiniactoryorthelocalservicecenterensureuninterruptedhigh-qualityproduction.MMRemoteIntheeventoaaultcustomerscanchoosewhethertocalltheirserviceteam247telephonesupportormakeuseoremoteonlineanalyseswithinteractivesupportromexperi-encedspecialists.Ortheycanuseacombinationotheseorimmediatetroubleshootingwiththerelevantsparepartsandwearparts.Thatre-ducesailurecostsandincreasestheavailabilityotheequipment.MMServicesFitforMoreProtabilityTheglobalserviceportfolioMMSer-vicesensuresproductivityqualityandaddedvalue.Itmaintainsandincreasesprotabilityextendstheeconomiclife-timeofmachineryandprovidesreliableinvestmentprotectionforequipment. 3MullerMartiniPanoramaWinter201335MMUptodateRegularupgradesupdatesandrele-vantretroftsensurethehighdegreeostabilityoproductionandtheex-tendedeconomiclie-timeotheequipmentsothatitcontinuestooperateefcientlyormanyyears.Retrofttingwithstate-o-the-arttechnologiesreducesoperatingcostsandincreasesthevalueotheequipment.Equipment-specifcex-pansionsenableadaptiontochang-ingmarketswithouthighinvestmentcostssothatnewbusinessideascanbeimplemented.MMInspectThepreventiveinspectionservicein-volvingcomprehensiveanalysesandextensiveunctioncontrolsrevealstheconditionoequipmentaswellasitsoptimizationpotentialintermsoproductionreliabilityproductivityandproductionoptions.Thatenablesanindividualinvestmentprotectionprogramliecyclemanagementtobedevelopedorthecustomersys-tem.MMImproveDuringthoroughtrainingatthecustomerssiteoratMullerMartiniexperiencedspecialistsimpartcom-prehensiveexpertiseaswellasnu-meroustipsandtricksandadvisecustomersonhowtoincreaseef-ciencyinproduction.Thehands-onknowledgeconveyedisactivelyacquiredthroughworkshopsandprogramsorincreasingefciency.MMSelectThankstocustomizedserviceandin-spectioncontractscustomersbene-ftromMullerMartinisextensiveex-pertise.Regularinspectionsensurethehighleveloreliabilityandavail-abilityoequipment.Preciseplan-ningotheinspectionsalsopreventsproductioninterruptionsandenablescoststobecalculatedinadvance.1BirgittaFumannsecondfromrightownerandManagingDirectoroftheKrmerprintingplantWedenitelyneededprofessionalsfortherelocationoftheBravoS.LeftmachineoperatorHelmfriedStbling.BesidehimprintingpressesoperatorJochemKrmer.RightThomasIrsiglerSalesRepresentativeatMullerMartiniGermany.2AcranehoiststheBravoSsaddlestitcher...3...intothehalloftheKrmerprintingplantinThr.ScantheQRcodeabovetowatchtheBravoSbeinghoistedintotheKrmerprintingplantbycrane.wasemployedspeciallytooperatetheBravoS.Itsimportantorourstatoun-derstandthenewmachinesaysBirgittaFumannwhoemphasizestheimpor-tanceotraining.AnnualInspectionInadditiontheKrmerprintingplantsignedamaintenancecontractwithMullerMartiniGermany.MullerMartinitechni-cianswillgivetheBravoSwhichisde-signedoramaximumproductionspeedo12000cyclesperhourandeaturessixeedersacovereederandathree-knietrimmerageneralcheckuponceayearaccordingtothestepssetoutintheMMInspectservicemodule.Theregularinspectionsaredesignedtopreventnastysurprises.AterallIapplycreamtomyaceeverydayinsteadohavingaaceliteverytenyearssaysBirgittaFumannwithemininecharm.HighAvailabilityImportantThehighavailabilityothenewsaddlestitcherisparticularlyimportantbecausetheKrmerprintingplantwhichhasthreesheet-edosetprintingpressesalsoac-quiredalargejobromthenearbycompa-nythathascloseddown.Krmerprintsthecoversorcalendarswhicharewebprint-edinrunsomillionsandthenproducestheproductsintwo-upproductionusingtheBravoS.Duringthisintensivephasewecanta-ordanymachinebreakdownssaysthebusinesswomanwhohelpedoutinherparentscompanyinthedaysometaltypeandaewyearsagotookoverthebusinessasmanagingdirectorandexpertinpre-presswork.ReadyforMoreCustomersStraightateritsinstallationthesaddlestitcherwhichBirgittaFumanndescribesasidealorourjobstructurewasullybookedwiththecalendarproductionoraewmonths.HoweversincetheKrmerprintingplantoerstheullrangeocom-mercialworki.e.sotcoverbooksbro-churesandoldersBirgittaFumannplanstogainmoresaddlestitchingjobsromotherprintingplantsintheuture.www.druckereikraemer.de 1MullerMartiniPanoramaWinter2013Technology36EManufacturedin1961theBSAwhichwascommissionedasasecondhandma-chinein1964isaroundhalftheageofBachmannImpression.Thefamilybusi-nessfoundedbyNumaBachmannwhenhewasonly20yearsoldiscelebratingits111thbirthdaythisyear.ASimpleEfcientSystemTodaythecompanyisrunbyNumasgrandsonHarrisBachmanninthethirdItsaBrilliantSaddleStitcherSixty-oneyearsinoperation60millionproductsstitchedandstillasreliableaswhenitwascommissionedHarrisBachmannheadofBachmannImpressioninCrans-MontanaintheSwisscantonofValaisdescribeshimselfasagreatfanofhisBSAsaddlestitcheroldie.generation.Hestillgetsenthusiasticabouthisvintagemachine.IfImworkingontheBSAmyselfitoftencomestomymindwhatHansMllerthoughtduringthecon-structionitsabrilliantsaddlestitcherEverythingcanbecontrolledbyhandanditseasytoadjust.Inshortitsasimpleef-cientsystem.HarrisBachmannquitethetraditionalistaddswithamischievoussmileTherearenoelectronicstobotherme.60MillionProductsStitchedBachmannsBSAhasstitchedsome60millionproductsovertheyears.Themajor-ityofthosearemagazinesinawiderangeofsizesandwithanaverageprintrunofbe-tween2000and3000copiesmaximumprintrun50000minimumprintrun250Mostofthecustomersoperateinthetour-ismandsportsectorsandarecompanieshotelsandeventorganizersfromtheregionat1500metersabovesealevelaswellas 234MullerMartiniPanoramaWinter201337fromotherpartsoftheRomandie.Overtheyearsthejobstructureandproductshavebarelychangedapartfromthefactthateverythingisprintedincolortoday.LargeCustomerBaseHarrisBachmannhasover1500custom-ersonitsbooks.Hedescribes95percentoftheseassmallcustomerswhichisbynomeansmeantdisrespectfully.Hisregu-larcustomersoftengivethecompanyjobsatshortnoticesothefamilybusinesswhichcoversthewholegraphicartspro-cesschainfromdesignconceptsandpre-pressthroughtoprintingandprintnish-ingneedstobeabletoreactexibly.Thatiswhythecompanyheadregularlydeliversthecompletedbrochureshimself.WereallveryversatileatthecompanysaysHarrisBachmannwhoemployssomedoz-enpeoplewithagrin.VersatileCompanyHeadThetermversatileiscertainlyanaptde-scriptionofthecompanyhead.IndeedHarrisBachmannoftendealsintensivelywiththeprintproducts.Heoftenwritesar-ticleshimselfforthemagazinesguide-booksandprogramsforsporteventsandisalsoresponsibleforsellingadvertisingspaceaswellasnishingtheworkperson-allyasamachineoperator.ImagreatfanofthismachinesaysHarrisBachmann.Itrunsasreliablyasitdid2030or40yearsagoRegularInspectionsToensurethattheBSAwhichisequippedwithsixfeedersandathree-knifetrimmerremainsingoodconditionevenaftersomanyyearsHarrisBachmannhasitin-spectedeverytwoyearsbyMullerMartinitechnicians.HeisstillamazedthatMullerMartinicanstillsupplyoriginalsparepartsevensomanydecadesaftertheconstruc-tionofthemachine.1FromleftJoSorrentitechnicianSergioRamonHeadofPrintFinishingandPeterEgliSalesManageratMullerMartiniSwitzerlandinfrontofBachmannImpressions61-year-oldBSAsaddlestitcherinCrans-Montana.2BachmannImpressionproducesmagazinesforover1500customerswithanaverageprintrunof2000to3000copies.3ImagreatfanofthismachineHarrisBachmannsaysoftheBSA.4AuthorsellerofadvertisingspacemachineoperatoranddeliverercompanyheadHarrisBachmannisjustasversatileashisemployees. 1MullerMartiniPanoramaWinter2013SaddleStitchingSystems38E154423839orinwordsonehund-redandfty-ourmillionourhundredandtwenty-threethousandeighthundredandthirty-nine.Thisimpressivenumberoma-gazinesandbrochuresproducedwasdi-splayedonthetouch-screenotheBoylanPrintGroupsPrimaPlussaddlestitcherwhenPanoramavisitedoneothelar-gestIrishwebosetprintingplantaewweeksago.Boylansumsupthemarathonperormancesothesaddlestitcherwhichhasstitchedover150millionproductsinlessthanfveyearswithdryIrishhumorMullerMartiniisaterallknownoritsro-bustandlong-lastingsystems...VersatileandQuicktoChangeOverHoweverthecompanyownerandMana-gingDirectorenthusesnotjustaboutthesaddlestitchersstaminabutalsoitsver-satility.TheBoylanPrintGroupproducestensothousandsomagazinesinorma-tionbrochuresocompaniessomewithin-BoylansPrimaPlusJustKeepsOnRunningThePrimaPlusatBoylanPrintGroupinDroghedahasalreadystitchedover150millionproducts.OneoIrelandslargestwebosetprintingplanthasreliedontheMullerMartinisaddlestitcherorfveyearsalmostaroundtheclock.1Withover150millioncopiesstitchedinlessthanfveyearstheBoylanPrintGroupsPrimaPlussaddlestitcherisatrueworkhorse.2GerryBoylanletownerandManagingDirectoroBoylanPrintGroupWestartedproducingonthePrimaPlusatmaximumspeedromtheveryfrstday.MichaelMurphyrightDirectorotheIrishMullerMartiniagencyCentralPressServicesLtd.3TheBoylanPrintGroupsPrimaPlushasremainedftovertheyearsthankstooriginalspareparts.4ThestreameedersorautomaticsignatureineedcontributegreatlytothehighperormanceothePrimaPlus.57WithaNormbinderperectbinderanVivologstackeraCompactorotarytrimmertheBoylanPrintGroupisaMullerMartinihouse.voicesincludedstatutebookletsvotingdocumentsandcountlesscommercialpro-ductswhichvarygreatlyinsizeA4A5A5plusandtabloid.Thatswhyweneedsystemswithquickchangeoversratherthanhigh-perormancesaddlestitchers.Allthesameoncethenewjobshavebeensetupthemachineoperatorsplacegreatimportanceonachievingthemaxi-mumperormanceothesaddlestitchergi-venthetimesensitivityomanyconsumermagazinespublishedweeklyorortnightly.Boylancanstillrememberwellthecom-missioningothePrimaPlusinNovember2008Westartedproducingatmaximumspeedromtheveryfrstday.In-HouseServiceTeamBoylanattributestheactthatthesaddlestitcherwithsixeedersacovereedertwostreameedersorautomaticsignatu-reineedandaSitmainsertingsystemhasremainedinsuchgoodconditionoverthe 567234MullerMartiniPanoramaWinter201339pastfveyearswhilerunningalmostaroundtheclocktotwoactors.Firstthecompa-nywhichhehimseloundedin1991hasitsownserviceteamconsistingothreeen-gineersandtwoelectricianswhichregu-larlymaintainsallthesystemsincludingthethreeprintingpressesandrepairsthemimmediatelyaroundtheclockintheeventoamalunction.Thein-houseservi-ceteamincludesaormerMullerMartinitechnicianwhomaintainsthePrimaPlusaswellasthetwoothersaddlestitchersthe335andthePrimausedatBoylanPrintGroup....andConsistentUseofOriginalSparePartsSecondwevealwaysplacedgreatemp-hasisonusingoriginalsparepartsothemanuacturerorallmachinessaysthecompanyshead.InordertomaintaintheperormanceandreliabilityothePrima-PlustheBoylanPrintGrouphasperormedseveralupgradesoverthecourseotheye-arsinparticulartothethree-knietrimmer.Thatensuresthattheproductqualityre-mainsveryhighemphasizesBoylan.Thatisparticularlyimportantorusbecauseweproduceseveralprintproductsinthehigh-qualitysegment.AMullerMartiniHouseInadditiontothethreesaddlestitcherstheBoylanPrintGroupwhichspecializesinsaddlestitchingandperectbindingandemploys75peopleinthreeshitsalsohasseveralotherMullerMartinisystemsaNormbinderperectbinderaVivologsta-ckeraCompactorotarytrimmeranda227insertingmachine.WereaMullerMarti-nihousesaysBoylanwithagrin.www.boylanprintgroup.ie 1MullerMartiniPanoramaWinter2013SaddleStitchingSystems40ThePrestoIIIsOptimallyDesignedforOurProductStructureFrotscherDruckinDarmstadtGermanylostahigh-volumejobonlytoregainitwithinmonths.Shortlyafterdismountingtwosaddlestitchersitneededtore-expanditsprintnishingcapacity.ThePrestoIIwhichwasoriginallyintendedprimarilytobeabackupforthecompanysexistingPrimeraC140wassoonintegratedintoday-to-dayproduction.1DanaFrotscherManagementAssistantatFrotscherDruckThePrestoIIispreparedfordigitalprintingwhichmeansitsuitsourstrategyperfectly.RightFrankSkornaSalesRepresentativeatMullerMartiniGermany.2ThePrestoIIsaddlestitcherisoptimallydesignedforFrotscherDrucksproductstructurethankstoitshighdegreeofexibilityandshortjobchangeovertimes.3InadditiontothenewPrestoIIFrotscherDruckalsousesasecondsaddlestitcherfromMullerMartiniaPrimeraC140.4TheMonostarperfectbinderfromMullerMartinihasbeeninoperationatFrotscherDruckforalmostaquarterofacentury. 234MullerMartiniPanoramaWinter201341EWhatdoesaprintingplantwithin-houseprintnishingdowhenitlosesahigh-volumesaddlestitchingjobLikeitornotitisforcedtoremovesomeofitssaddlestitchingcapacity.Whatdoesthesameprintingplantdowhenthesamecustomerreturnswiththehigh-volumejobimmediatelyafterthede-commissioningoftwosaddlestitchersItneedstoinvestagaininanewsaddlestitcherasquicklyaspossible.Fast-PacedInvestmentThatisjustwhathappenedrecentlyatFrotscherDruckinDarmstadt.ThetwoPrimaPlussaddlestitchersfromMullerMartinihadbarelybeenuninstalledwhenacustomerfromtheentertainmentindus-tryreturnedtoWolfgangFrotscherandaskedthecompanyfoundershareholderandmanagingdirectortotakeonthestitch-ingofthepre-printedproductinsertsagain.WeneededasecondsaddlestitchertosupplementthePrimeraC140forcapacityandbackupreasonssoIhadtolookaroundpromptlyforanewmachinesaysFrotscher.ThecompanyleaderwhohadplannedavisittoHunkelerInnovationdaysinLucerneSwitzerlandinanycaseimme-diatelyfoundwhathewaslookingforattheMullerMartiniboothintheformofthePrestoII.ThatsjustthesolutionIneedFrotscherexclaimedtohimself.WithinafewweeksthePrestoIIwithtwotwinfeed-ersafolderfeederathree-knifetrimmerandabanderolingsystemfromPalamideswasinstalledinDarmstadt.WideProductRangeFrequentChangeoversInadditiontothecompanysalmost30-yearpartnershipwithMullerMartinithequicksetuptimesonthePrestoIIwhichwasrstunveiledatdrupa2012ar-guedofthemachine.Thecompanyprintsupto30differentkindsofmanualswithatotalcirculationofroughly400000copiesproducedintwo-upproductioneverydayinthe10x10cmand11x11cmformats.Withthishighnumberofjobchangestheamountoftimesavedinchangeoverscer-tainlyaddsup.Therstweeksofopera-tionshowedthatwemadetherightdeci-sionsaysWolfgangFrotschersdaughterDanawhohasadegreeinITformedia.Sheworksasanassistanttothemanage-mentandhasbeeninvolvedinthefamilybusinessfortenyears.ThePrestoIIisop-timallydesignedforourproductstructurethankstoitshighdegreeofexibilityandshortjobchangeovertimes.InadditiontomanualsFrotscherDruckalsoproducesaround30industryjournalsallinA4plusminusformatforcustomersmainlyfromtheFrankfurtRhine-MainMet-ropolitanRegion.Likethegameinstruc-tionstheyarewire-stitchedusingboththePrestoIIandthePrimeraC140.AgoodthirdofthemagazinesareperfectboundusingaMonostarfromMullerMartinithathasbeeninoperationforalmostaquarterofacentury.ReadyfortheDigitalFutureThecompanywhichwasfoundedin1983andemploysaround50peopleinthreeshiftsstillmainlyprintssaddlestitchedproductsusingtheconventionaloffsetmethod.YetFrotscherDruckhasbeensteadilyexpandingitsdigitalprintingdivi-sionsincecommissioninganHPIndigo5000.Werecognizedthechangingtrendandsuccessfullydevelopeddigitalprintingasanotherstringtoourbow.ThatbusinessunitisgrowingnowsaysDanaFrotscher.ThePrestoIIispreparedfordigitalprint-ingwhichmeansitsuitsourstrategyper-fectly.Wereoptimallyequippedtomeetthechallengesofthefuturewithourma-chinelineup.www.frotscher-druck.de 1MullerMartiniPanoramaWinter2013PrintingPresses42WhyPayMoreforCylindersThanforPackagingCPMInternacionalS.A.inMadridhasnowinvestedinanewVSOPaftercommissioninganAlprinta74Vin2011.ThetwowebprintingpressesfromMullerMartinienableSpainsmarketleaderinlabelprintingtoconsolidateitsmarketpositioninexiblepackagingforthefoodandcosmeticsindustries. 23MullerMartiniPanoramaWinter201343EThenewVSOPwithsevencolorsandaexoprintingunitreplacesapredecessorversionfrom2007whichwasstillprodu-cingtothesatisfactionofCPMevenaftersixyearsbutwasnolongerstateoftheartinoneimportantrespectfortheproductionoffoodpackaging.OuroldVSOPdriedusingUVbutforfoodstuffsweneedelec-tronbeamprintinginkstoexcludeanyriskofmigrationexplainsManagingDirectorLucioMarina.FlexiblePackagingShrinkSleevesWrap-AroundsItisthermintentionofthefamilybusi-nesswhichwasfoundedin1989asarot-ogravureprintinghouseandenteredtheexobusinessinthemid-1990stostreng-thenitspositioninboththeSpanishandinternationalmarketsintheexiblepacka-gingsegmentwiththenewVSOP.WhenitcomestolabelprintingCPMhaslongbeenthemarketleaderontheIberianPeninsulathanksnotleasttotheAlprinta74VwebprintingpressfromMullerMartiniwhichwascommissionedtwoyearsagoandfea-turesautomaticsplicerssevenoffsetto-wersandaexoprintingunitforliquidprin-tinginkswater-basedandsolvent-basedwhicharedriedusinghotair.Tworotogravureprintingpresseswhichhavebeeninoperationforseveralyearsareusedforlargeprintrunswhosenum-bersarefallingandrepeatjobswhileCPMprintslabelswrap-aroundsshrinksleevesandincreasinglyexiblepackaginginsmallandmedium-sizedprintrunsusingtheAlprinta74V.ThankstoitsmanyformatsetstheAlprinta74Vcanbeusedtopro-duceawidevarietyofproductswitharan-geofprintinglengths.HandyCylinderReplacementInadditiontotheexcellentprintingqualityandtheoutstandingprintingregisteritwastheinnitelyvariableweboffsettech-nologythatparticularlyimpressedCPM.Sizescannowbechangedwithouthavingtoexchangetheentireprintinginsertsinceitissufcienttoexchangethehandycar-bon-bercylinders.Thatisparticularlybe-necialforCPMwhichemploys60peopleinthreeshiftssincethereisincreasingde-mandforshortrunsasaresultofspecialoffersandlargerproductranges.ItdoesntmakesensetopaymoreforthecylindersthanforthepackagingsaysLucioMarinawhenconvincingthecom-panyscustomersofthebenetsofthenewoffsettechnology.Thankstothesizevariabilitywenotonlyhavelowerinitialcostsbutcanalsoreactmuchmorequi-cklytothewishesofourcustomersandnewmarketrequirementssuchasdifferentprintingsubstratesaddsCommercialDirectorJavierMarina.IdeallyPositionedSome80percentofCPMscustomerswhichincludepremiumbrandssuchasCoca-ColaPepsi-ColaSchweppesDanoneandJ.GarcaCarrinareontheSpanishmarket.Howeveroneofourstra-tegicbusinessaimsistoincreaseourex-portssaysManagingDirectorLucioMa-rina.WerenowideallypositionedtodosothankstothenewVSOPandtheAlprin-ta.www.cpm-internacional.com1In2011CPMInternacionalinvestedintheAlprinta74VitsfrstwebprintingpressromMullerMartini.2FromrightLucioMarinaManagingDirectoroCPMInternacionalS.A.JavierMarinaCommercialDirectorEmilioLpezOperationsManagerandSalvadorCostaSalesManageratMullerMartiniIbrica.3Idealorshortrunsthehandycarbon-fbercylinderscanbeexchangedeasily. Fitoruturemarkets.www.mullermartini.comDeepstitchedbookblocksandeachsignaturecorrectlypositionedevenatmaximumproductionspeeds.Manyothesettingsareautomaticandeasilyreproducible.TheretrofttableoptionmakestheVenturaMCthefrstbooksewingmachineonthemarketthatiscapableostitchingproductseaturingsignaturesindierentsizesandpositionsknownastweens.TweenyourcustomersproductstoowithyourVenturaMCusingtheoptionVenturaMCbooksewingmachinewithStandoutfromthecompetitionandgainaccesstonewmarkets.Thedigitalprintingmarketisdevelopingatarapidpaceandisopeningupnewvistas.WiththefnishingsystemsorosetanddigitalprintingromMullerMartiniyoucanstandoutinyourmarketandbeprovidedwithnewbusinessmodels.Ourhybridsystemsprepareyouortomorrowsmarketsandimpressyourcurrentclientswiththeirefciencyandexibility.MullerMartiniyourstrongpartner.