Fewer People Reading More Books

The book market in Germany achieved an increase in sales in 2021. The online business of bookstores continued to grow. However, changes in consumer behavior are coming at the expense of diversity in first publications. The first half of 2022 is marked by the economic crisis, drastic cost increases and…

The book market in Germany achieved an increase in sales in 2021. The online business of bookstores continued to grow. However, changes in consumer behavior are coming at the expense of diversity in first publications. The first half of 2022 is marked by the economic crisis, drastic cost increases and…

Increased Sales Thanks to Voucher Advertising Mail

Of course, classic advertising mail is sometimes quickly discarded from the mailbox. But the individual customer approach and graphic design often have their appeal. That’s why print mailings with clever eye-catching offers are readily opened.   My drugstore manages to do it time and again: I pick up its conveniently…

Of course, classic advertising mail is sometimes quickly discarded from the mailbox. But the individual customer approach and graphic design often have their appeal. That’s why print mailings with clever eye-catching offers are readily opened.   My drugstore manages to do it time and again: I pick up its conveniently…

NOW HIRING!

Today whether visiting a customer or going to a restaurant or retail store, you see the “Now Hiring” “Help Needed” signs posted on most entry doors. For employers, this is a daunting task to face with while trying to run a business. For the most part, the effect the pandemic…

Today whether visiting a customer or going to a restaurant or retail store, you see the “Now Hiring” “Help Needed” signs posted on most entry doors. For employers, this is a daunting task to face with while trying to run a business. For the most part, the effect the pandemic…

Ribbon – Page Finder of Remembrance

Everyone who reads a printed technical book, non-fiction book, art book, vacation travel guide or work of fiction probably asks themselves the question at the end of reading the first few pages: how can I find the page I was on again? At what point exactly do I open the…

Everyone who reads a printed technical book, non-fiction book, art book, vacation travel guide or work of fiction probably asks themselves the question at the end of reading the first few pages: how can I find the page I was on again? At what point exactly do I open the…

Four Apprentices Built a Connex Control Station in the Muller Martini Print Finishing Center

Because the topic of networking is becoming increasingly important to our customers, we have recently been using our own control station for the Connex workflow in the Muller Martini Print Finishing Center (PFC) in Zofingen. This was built by four apprentices.   When Wolfram Hohl, specialist teacher at the Master…

Because the topic of networking is becoming increasingly important to our customers, we have recently been using our own control station for the Connex workflow in the Muller Martini Print Finishing Center (PFC) in Zofingen. This was built by four apprentices.   When Wolfram Hohl, specialist teacher at the Master…

The Advertising Brochure Remains a Key Tool in the Marketing Mix

The announcement by the German retailer OBI in mid-July that it would do away with advertising brochures altogether in the future triggered a medium-sized earthquake in the advertising industry, but also in the print industry. Two weeks later, REWE Group, Germany’s largest food retailer, announced that it would be doing…

The announcement by the German retailer OBI in mid-July that it would do away with advertising brochures altogether in the future triggered a medium-sized earthquake in the advertising industry, but also in the print industry. Two weeks later, REWE Group, Germany’s largest food retailer, announced that it would be doing…

Digitize and Automate Processes With Smart Services

In the wake of Industry 4.0, Finishing 4.0 and Smart Factory, Smart Services are also becoming increasingly important. We are thus virtually igniting the next stage of MMServices and using digital tools that allow our customers and Muller Martini, for example, to monitor the condition of the machine.   As…

In the wake of Industry 4.0, Finishing 4.0 and Smart Factory, Smart Services are also becoming increasingly important. We are thus virtually igniting the next stage of MMServices and using digital tools that allow our customers and Muller Martini, for example, to monitor the condition of the machine.   As…

Three-Side Trim With the New Solit PRO: Making Approved Even More Perfect

Anyone who ever holds a popular magazine, a glossy magazine, a softcover brochure or a fine hardcover book in his hands appreciates a clean three-side trim. For decades, highly automated three-knife trimmers and trimmers from Muller Martini have ensured that you can read perfect print products – in perfect binding…

Anyone who ever holds a popular magazine, a glossy magazine, a softcover brochure or a fine hardcover book in his hands appreciates a clean three-side trim. For decades, highly automated three-knife trimmers and trimmers from Muller Martini have ensured that you can read perfect print products – in perfect binding…